Marketing Analyst Salary in Tampa, FL
Tampa's financial services sector, including USAA and Raymond James headquarters, provides a strong base for marketing analytics careers. The metro's growing tech presence and lower Florida cost of living have driven a surge in corporate relocations and remote analytics hiring.
Last updated: March 2026 · Source: Bureau of Labor Statistics (SOC 13-1161)
$67K
Median Salary
$50K–$90K
Typical Range
$65K
COL-Adjusted
2,240
Total Analysts
Salary Distribution in Tampa
National median: $75K (gray line)
Salary by Experience Level in Tampa
Estimates based on BLS metro data adjusted for experience level. Actual salaries vary by employer, skills, and specialization.
Cost of Living Comparison
Tampa Salary
$67K
COL Index
102
2% above avg
Adjusted Value
$65K
purchasing power
Nearby City Comparison
| City | Median | COL | Adjusted | Analysts |
|---|---|---|---|---|
| Tampa, FL ★ | $67K | 102 | $65K | 2,240 |
| Orlando, FL | $64K | 100 | $64K | 1,860 |
| Miami, FL | $68K | 126 | $54K | 3,180 |
| Jacksonville, FL | $63K | 96 | $65K | 1,540 |
Salary by Specialization in Tampa
Find Marketing Analyst Jobs in Tampa
Browse open positions, compare salaries, and tailor your resume for roles in Tampa.
Frequently Asked Questions
What is the average marketing analyst salary in Tampa, FL?▾
The median marketing analyst salary in Tampa is $67K per year according to the Bureau of Labor Statistics. The 25th percentile earns $50K and the 75th percentile earns $90K. Adjusted for Tampa's cost of living (index: 102), the median has purchasing power equivalent to $65K nationally.
How much does an entry-level marketing analyst make in Tampa?▾
Entry-level marketing analysts (0-2 years experience) in Tampa typically earn $50K–$58K. The national entry-level median is $52K, but Tampa's market is competitive across all experience levels.
How does Tampa's marketing analyst salary compare to other cities?▾
Tampa's median of $67K is near the national median of $75K. The highest-paying metro is San Jose at $112K, while the national 10th percentile is $41K. Cost of living is an important factor — Tampa's COL index of 102 means you should compare adjusted salaries.
What skills increase marketing analyst pay in Tampa?▾
Skills that command salary premiums for marketing analysts in Tampa include Python ($5K-15K above median), SQL ($3K-10K premium), Tableau ($5K-12K premium), and specializations like attribution modeling or marketing data science. Certifications in Google Analytics and cloud platforms can also boost compensation $3K-8K.
Marketing Analyst Salary Guide: Tampa, FL
Tampa's financial services sector, including USAA and Raymond James headquarters, provides a strong base for marketing analytics careers. The metro's growing tech presence and lower Florida cost of living have driven a surge in corporate relocations and remote analytics hiring. The Bureau of Labor Statistics reports 2,240 marketing analyst positions in the Tampa-St. Petersburg-Clearwater metropolitan area, with a median annual salary of $66,800.
Entry-level marketing analysts in Tampa can expect to earn around $47K, while senior-level professionals with 6+ years of experience earn $94K or more. Specializations in marketing data science ($106K) and analytics engineering ($100K) command the highest premiums.
With a cost of living index of 102, Tampa's cost of living is near the national average, making salary comparisons straightforward. Compare salaries in Orlando and Miami or use our salary calculator for a personalized benchmark.