Marketing Analyst Salary in Orlando, FL
Orlando's tourism and hospitality industry, led by Walt Disney World and Universal Studios, creates unique marketing analytics roles focused on guest experience and seasonal campaign optimization. The metro's growing simulation and defense tech sector adds B2G analytics opportunities alongside consumer-facing roles.
Last updated: March 2026 · Source: Bureau of Labor Statistics (SOC 13-1161)
$64K
Median Salary
$49K–$87K
Typical Range
$64K
COL-Adjusted
1,860
Total Analysts
Salary Distribution in Orlando
National median: $75K (gray line)
Salary by Experience Level in Orlando
Estimates based on BLS metro data adjusted for experience level. Actual salaries vary by employer, skills, and specialization.
Cost of Living Comparison
Orlando Salary
$64K
COL Index
100
at national avg
Adjusted Value
$64K
purchasing power
Nearby City Comparison
| City | Median | COL | Adjusted | Analysts |
|---|---|---|---|---|
| Orlando, FL ★ | $64K | 100 | $64K | 1,860 |
| Tampa, FL | $67K | 102 | $65K | 2,240 |
| Miami, FL | $68K | 126 | $54K | 3,180 |
| Jacksonville, FL | $63K | 96 | $65K | 1,540 |
Salary by Specialization in Orlando
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Frequently Asked Questions
What is the average marketing analyst salary in Orlando, FL?▾
The median marketing analyst salary in Orlando is $64K per year according to the Bureau of Labor Statistics. The 25th percentile earns $49K and the 75th percentile earns $87K. Adjusted for Orlando's cost of living (index: 100), the median has purchasing power equivalent to $64K nationally.
How much does an entry-level marketing analyst make in Orlando?▾
Entry-level marketing analysts (0-2 years experience) in Orlando typically earn $49K–$56K. The national entry-level median is $52K, but Orlando's market is competitive across all experience levels.
How does Orlando's marketing analyst salary compare to other cities?▾
Orlando's median of $64K is near the national median of $75K. The highest-paying metro is San Jose at $112K, while the national 10th percentile is $41K. Cost of living is an important factor — Orlando's COL index of 100 means you should compare adjusted salaries.
What skills increase marketing analyst pay in Orlando?▾
Skills that command salary premiums for marketing analysts in Orlando include Python ($5K-15K above median), SQL ($3K-10K premium), Tableau ($5K-12K premium), and specializations like attribution modeling or marketing data science. Certifications in Google Analytics and cloud platforms can also boost compensation $3K-8K.
Marketing Analyst Salary Guide: Orlando, FL
Orlando's tourism and hospitality industry, led by Walt Disney World and Universal Studios, creates unique marketing analytics roles focused on guest experience and seasonal campaign optimization. The metro's growing simulation and defense tech sector adds B2G analytics opportunities alongside consumer-facing roles. The Bureau of Labor Statistics reports 1,860 marketing analyst positions in the Orlando-Kissimmee-Sanford metropolitan area, with a median annual salary of $64,200.
Entry-level marketing analysts in Orlando can expect to earn around $45K, while senior-level professionals with 6+ years of experience earn $90K or more. Specializations in marketing data science ($101K) and analytics engineering ($96K) command the highest premiums.
With a cost of living index of 100, Orlando's cost of living is near the national average, making salary comparisons straightforward. Compare salaries in Tampa and Miami or use our salary calculator for a personalized benchmark.