Marketing Analyst Salary by City (2026)
Marketing analyst salaries range from $62K to $97K depending on city. Below we compare 50 US metros using BLS data, adjusted for cost of living. The national median is $75K.
$41K
10th %ile
$54K
25th %ile
$75K
Median
$101K
75th %ile
$132K
90th %ile
All 50 Cities — Salary Comparison
| City | Median | Range | COL | Adjusted | Analysts | Jobs |
|---|---|---|---|---|---|---|
| San Jose, CA | $112K | $88K–$148K | 190 | $59K | 5,860 | View → |
| San Francisco, CA | $108K | $84K–$143K | 182 | $60K | 6,930 | View → |
| Seattle, WA | $98K | $76K–$131K | 160 | $61K | 5,140 | View → |
| New York, NY | $97K | $75K–$128K | 187 | $52K | 14,820 | View → |
| Boston, MA | $96K | $73K–$126K | 158 | $61K | 5,420 | View → |
| Washington, DC | $93K | $71K–$125K | 152 | $61K | 5,960 | View → |
| Denver, CO | $86K | $66K–$115K | 130 | $66K | 3,920 | View → |
| Los Angeles, CA | $85K | $64K–$115K | 150 | $56K | 9,340 | View → |
| San Diego, CA | $84K | $64K–$113K | 148 | $57K | 2,840 | View → |
| Austin, TX | $79K | $60K–$107K | 128 | $62K | 3,680 | View → |
| Portland, OR | $79K | $60K–$105K | 132 | $60K | 2,680 | View → |
| Chicago, IL | $77K | $59K–$104K | 115 | $67K | 7,210 | View → |
| Philadelphia, PA | $77K | $58K–$103K | 118 | $65K | 4,190 | View → |
| Baltimore, MD | $76K | $58K–$103K | 114 | $67K | 1,820 | View → |
| Minneapolis, MN | $76K | $58K–$103K | 112 | $68K | 3,540 | View → |
| Hartford, CT | $76K | $58K–$103K | 118 | $65K | 1,160 | View → |
| Dallas, TX | $75K | $57K–$102K | 103 | $73K | 6,440 | View → |
| Atlanta, GA | $75K | $56K–$100K | 108 | $69K | 5,780 | View → |
| Raleigh, NC | $75K | $56K–$100K | 104 | $72K | 2,120 | View → |
| Sacramento, CA | $74K | $56K–$100K | 125 | $59K | 1,480 | View → |
| Fort Worth, TX | $73K | $56K–$99K | 98 | $75K | 2,360 | View → |
| Houston, TX | $73K | $55K–$98K | 98 | $74K | 4,870 | View → |
| Salt Lake City, UT | $73K | $55K–$98K | 108 | $67K | 2,060 | View → |
| Charlotte, NC | $72K | $55K–$97K | 101 | $72K | 2,580 | View → |
| Detroit, MI | $72K | $54K–$98K | 96 | $75K | 2,780 | View → |
| Pittsburgh, PA | $71K | $53K–$96K | 97 | $73K | 1,780 | View → |
| Phoenix, AZ | $70K | $54K–$95K | 105 | $67K | 3,460 | View → |
| Cincinnati, OH | $70K | $53K–$95K | 93 | $76K | 1,960 | View → |
| Nashville, TN | $70K | $53K–$95K | 103 | $68K | 2,340 | View → |
| Columbus, OH | $70K | $53K–$94K | 95 | $73K | 2,040 | View → |
| Milwaukee, WI | $69K | $52K–$94K | 97 | $71K | 1,380 | View → |
| St. Louis, MO | $69K | $52K–$93K | 94 | $73K | 1,760 | View → |
| Miami, FL | $68K | $52K–$93K | 126 | $54K | 3,180 | View → |
| Indianapolis, IN | $68K | $52K–$92K | 93 | $74K | 1,920 | View → |
| Kansas City, MO | $68K | $52K–$92K | 96 | $71K | 1,840 | View → |
| Richmond, VA | $68K | $51K–$93K | 100 | $68K | 1,240 | View → |
| Cleveland, OH | $68K | $51K–$92K | 91 | $75K | 1,640 | View → |
| Tampa, FL | $67K | $50K–$90K | 102 | $65K | 2,240 | View → |
| San Antonio, TX | $65K | $49K–$88K | 92 | $70K | 1,680 | View → |
| Omaha, NE | $65K | $49K–$88K | 91 | $71K | 940 | View → |
| Orlando, FL | $64K | $49K–$87K | 100 | $64K | 1,860 | View → |
| Jacksonville, FL | $63K | $47K–$86K | 96 | $65K | 1,540 | View → |
| Louisville, KY | $63K | $48K–$85K | 91 | $69K | 1,080 | View → |
| Las Vegas, NV | $62K | $47K–$85K | 104 | $60K | 1,620 | View → |
| Boise, ID | $62K | $47K–$85K | 107 | $58K | 640 | View → |
| Memphis, TN | $61K | $46K–$83K | 87 | $70K | 860 | View → |
| Birmingham, AL | $60K | $46K–$82K | 88 | $69K | 980 | View → |
| Oklahoma City, OK | $60K | $45K–$82K | 89 | $68K | 920 | View → |
| New Orleans, LA | $59K | $44K–$80K | 97 | $60K | 820 | View → |
| Tucson, AZ | $58K | $44K–$80K | 95 | $61K | 680 | View → |
Best Value Cities (COL-Adjusted)
These cities offer the highest purchasing power when salary is adjusted for local cost of living.
How Does Your Salary Compare?
Enter your details to see where you stand against national benchmarks and your city's market.
2026 Marketing Analyst Salary Guide
According to the Bureau of Labor Statistics, marketing analysts (SOC 13-1161) earn a national median salary of $74,680 per year, with the top 10% earning over $131,850. However, salaries vary dramatically by metro area — from $58K in smaller markets to over $112K in San Jose.
Experience is the strongest salary driver. Entry (0-2 yrs): $52K, Mid (3-5 yrs): $74K, Senior (6-9 yrs): $105K, Director (10+ yrs): $140K. Specialization also matters — Marketing Data Science ($118K), Analytics Engineering ($112K), Data Engineering ($108K) command the highest premiums.
When evaluating offers, always consider cost of living. A $95K salary in New York (COL 187) has less purchasing power than $72K in Austin (COL 112). Use our salary calculator or browse jobs by city to find the best market for your career.