Resume keeps getting auto-rejected? Here's the upstream issue.
If you've applied to 30+ jobs and gotten almost no callbacks, the problem is not your experience. It's that ATS systems are filtering you out before a human reads your resume. This is fixable in 30 seconds. Free.
Tailor your resume to this job in 30 seconds
Paste your resume + the job description. Free preview shows your score and missing keywords — sign up to get the tailored rewrite.
ATS-optimized · No credit card · Free for 3 tailors / month
How It Works
Paste your resume + job listing
Copy your full resume text and the job description into the scorer above.
See your ATS score
Get a 0-100 score with a letter grade. Most rejected resumes score below 60.
Get missing keywords
See the exact keywords your resume is missing. Add them and reapply.
Why ATS systems auto-reject good resumes
Over 98% of Fortune 500 companies use Applicant Tracking Systems. ATS software does not "read" your resume the way a human would. It scans for specific keywords — exact strings that match the job description. If those strings are missing, your resume gets a low score and the recruiter never sees it.
The harshest part: ATS systems match strings, not intent. Your resume might say "web analytics" but the job posting says "GA4" — you lose points even though you use Google Analytics every day. "Data analysis" loses to "SQL." "A/B testing" loses to "incrementality testing." Same skills, wrong words, auto-rejected.
Marketing, analytics, and data roles are especially harsh because the field uses a wide range of specialized tools — Tableau vs Looker vs Power BI, Segment vs mParticle, attribution modeling vs marketing mix modeling. Each posting uses a specific subset, and your resume needs to match that subset.
The fix: paste your resume and one specific job description into the scorer above. You will see your ATS score (0-100), a letter grade, and the exact keywords you are missing. Add the keywords to your resume in 5-10 minutes and reapply. Most users see a 25-40 point score improvement on their first iteration.
Frequently Asked Questions
Why do I keep getting auto-rejected?▾
Three usual reasons: (1) ATS keyword mismatch — your resume describes the work but uses different words than the job posting; (2) generic resume — one resume sent to dozens of different roles without tailoring; (3) formatting issues — fancy templates with columns, tables, or graphics confuse most ATS parsers. The scorer above flags issue #1, which is the most common.
How does ATS scoring actually work?▾
Most ATS systems use TF-IDF or similar keyword-weighting algorithms. They extract keywords from the job description, weight them by frequency and rarity, then count how many appear in your resume. Higher overlap = higher score = your resume actually reaches a human. Below a threshold (usually 60-70 out of 100), your resume goes to a "review later" pile that recruiters rarely revisit.
Can I just stuff keywords into my resume?▾
Do not do keyword stuffing — recruiters catch it immediately and reject. Instead: identify the missing keywords, then rewrite real bullet points to include them naturally. If the keyword is "marketing mix modeling" and you actually ran MMM analyses, rephrase your existing bullet to say "Built marketing mix modeling pipelines that..." instead of "Analyzed cross-channel attribution data." Same work, ATS-friendly language.
What ATS score do I need to get callbacks?▾
For competitive marketing and analytics roles: aim for 80+. For senior-level roles, aim for 85+. Below 60, most ATS systems will not surface your resume to a human at all. The scorer above tells you your current score and the exact additions to get you above 80.
Want every missing keyword, not just the top 3?
Sign up free to see every missing keyword priority-ranked by importance, plus AI-rewritten bullets that fix the ATS gaps naturally — no keyword stuffing.
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