Marketing Analyst Salary in Jacksonville, FL
Jacksonville's financial services cluster, anchored by FIS, Fidelity National Information Services, and Deutsche Bank, drives marketing analytics demand in fintech and banking. The city's logistics hub status with the largest deepwater port in the Southeast adds supply chain marketing analytics roles.
Last updated: March 2026 · Source: Bureau of Labor Statistics (SOC 13-1161)
$63K
Median Salary
$47K–$86K
Typical Range
$65K
COL-Adjusted
1,540
Total Analysts
Salary Distribution in Jacksonville
National median: $75K (gray line)
Salary by Experience Level in Jacksonville
Estimates based on BLS metro data adjusted for experience level. Actual salaries vary by employer, skills, and specialization.
Cost of Living Comparison
Jacksonville Salary
$63K
COL Index
96
4% below avg
Adjusted Value
$65K
purchasing power
Nearby City Comparison
| City | Median | COL | Adjusted | Analysts |
|---|---|---|---|---|
| Jacksonville, FL ★ | $63K | 96 | $65K | 1,540 |
| Orlando, FL | $64K | 100 | $64K | 1,860 |
| Tampa, FL | $67K | 102 | $65K | 2,240 |
| Atlanta, GA | $75K | 108 | $69K | 5,780 |
Salary by Specialization in Jacksonville
Find Marketing Analyst Jobs in Jacksonville
Browse open positions, compare salaries, and tailor your resume for roles in Jacksonville.
Frequently Asked Questions
What is the average marketing analyst salary in Jacksonville, FL?▾
The median marketing analyst salary in Jacksonville is $63K per year according to the Bureau of Labor Statistics. The 25th percentile earns $47K and the 75th percentile earns $86K. Adjusted for Jacksonville's cost of living (index: 96), the median has purchasing power equivalent to $65K nationally.
How much does an entry-level marketing analyst make in Jacksonville?▾
Entry-level marketing analysts (0-2 years experience) in Jacksonville typically earn $47K–$55K. The national entry-level median is $52K, but Jacksonville's market is competitive across all experience levels.
How does Jacksonville's marketing analyst salary compare to other cities?▾
Jacksonville's median of $63K is near the national median of $75K. The highest-paying metro is San Jose at $112K, while the national 10th percentile is $41K. Cost of living is an important factor — Jacksonville's COL index of 96 means you should compare adjusted salaries.
What skills increase marketing analyst pay in Jacksonville?▾
Skills that command salary premiums for marketing analysts in Jacksonville include Python ($5K-15K above median), SQL ($3K-10K premium), Tableau ($5K-12K premium), and specializations like attribution modeling or marketing data science. Certifications in Google Analytics and cloud platforms can also boost compensation $3K-8K.
Marketing Analyst Salary Guide: Jacksonville, FL
Jacksonville's financial services cluster, anchored by FIS, Fidelity National Information Services, and Deutsche Bank, drives marketing analytics demand in fintech and banking. The city's logistics hub status with the largest deepwater port in the Southeast adds supply chain marketing analytics roles. The Bureau of Labor Statistics reports 1,540 marketing analyst positions in the Jacksonville-St. Marys-Palatka metropolitan area, with a median annual salary of $62,800.
Entry-level marketing analysts in Jacksonville can expect to earn around $44K, while senior-level professionals with 6+ years of experience earn $88K or more. Specializations in marketing data science ($99K) and analytics engineering ($94K) command the highest premiums.
With a cost of living index of 96, Jacksonville's cost of living is near the national average, making salary comparisons straightforward. Compare salaries in Orlando and Tampa or use our salary calculator for a personalized benchmark.