Marketing Analyst Salary in Memphis, TN
Memphis is a logistics marketing analytics hub thanks to FedEx's global headquarters, where supply chain and customer analytics teams drive massive operational campaigns. The city's healthcare sector, led by St. Jude Children's Research Hospital, and AutoZone's headquarters add corporate analytics opportunities.
Last updated: March 2026 · Source: Bureau of Labor Statistics (SOC 13-1161)
$61K
Median Salary
$46K–$83K
Typical Range
$70K
COL-Adjusted
860
Total Analysts
Salary Distribution in Memphis
National median: $75K (gray line)
Salary by Experience Level in Memphis
Estimates based on BLS metro data adjusted for experience level. Actual salaries vary by employer, skills, and specialization.
Cost of Living Comparison
Memphis Salary
$61K
COL Index
87
13% below avg
Adjusted Value
$70K
purchasing power
Nearby City Comparison
| City | Median | COL | Adjusted | Analysts |
|---|---|---|---|---|
| Memphis, TN ★ | $61K | 87 | $70K | 860 |
| Nashville, TN | $70K | 103 | $68K | 2,340 |
| Birmingham, AL | $60K | 88 | $69K | 980 |
| St. Louis, MO | $69K | 94 | $73K | 1,760 |
Salary by Specialization in Memphis
Find Marketing Analyst Jobs in Memphis
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Frequently Asked Questions
What is the average marketing analyst salary in Memphis, TN?▾
The median marketing analyst salary in Memphis is $61K per year according to the Bureau of Labor Statistics. The 25th percentile earns $46K and the 75th percentile earns $83K. Adjusted for Memphis's cost of living (index: 87), the median has purchasing power equivalent to $70K nationally.
How much does an entry-level marketing analyst make in Memphis?▾
Entry-level marketing analysts (0-2 years experience) in Memphis typically earn $46K–$53K. The national entry-level median is $52K, but Memphis's market is competitive across all experience levels.
How does Memphis's marketing analyst salary compare to other cities?▾
Memphis's median of $61K is near the national median of $75K. The highest-paying metro is San Jose at $112K, while the national 10th percentile is $41K. Cost of living is an important factor — Memphis's COL index of 87 means you should compare adjusted salaries.
What skills increase marketing analyst pay in Memphis?▾
Skills that command salary premiums for marketing analysts in Memphis include Python ($5K-15K above median), SQL ($3K-10K premium), Tableau ($5K-12K premium), and specializations like attribution modeling or marketing data science. Certifications in Google Analytics and cloud platforms can also boost compensation $3K-8K.
Marketing Analyst Salary Guide: Memphis, TN
Memphis is a logistics marketing analytics hub thanks to FedEx's global headquarters, where supply chain and customer analytics teams drive massive operational campaigns. The city's healthcare sector, led by St. Jude Children's Research Hospital, and AutoZone's headquarters add corporate analytics opportunities. The Bureau of Labor Statistics reports 860 marketing analyst positions in the Memphis-Forrest City metropolitan area, with a median annual salary of $60,800.
Entry-level marketing analysts in Memphis can expect to earn around $42K, while senior-level professionals with 6+ years of experience earn $85K or more. Specializations in marketing data science ($96K) and analytics engineering ($91K) command the highest premiums.
With a cost of living index of 87, Memphis's below-average cost of living means your salary stretches 13% further than the national average. Compare salaries in Nashville and Birmingham or use our salary calculator for a personalized benchmark.