Marketing Analyst Salary in Birmingham, AL
Birmingham's banking heritage, led by Regions Financial and BBVA USA (now PNC), creates marketing analytics roles in financial services. The city's medical research corridor anchored by UAB Hospital and its expanding tech incubator Innovation Depot are diversifying the local analytics job market.
Last updated: March 2026 · Source: Bureau of Labor Statistics (SOC 13-1161)
$60K
Median Salary
$46K–$82K
Typical Range
$69K
COL-Adjusted
980
Total Analysts
Salary Distribution in Birmingham
National median: $75K (gray line)
Salary by Experience Level in Birmingham
Estimates based on BLS metro data adjusted for experience level. Actual salaries vary by employer, skills, and specialization.
Cost of Living Comparison
Birmingham Salary
$60K
COL Index
88
12% below avg
Adjusted Value
$69K
purchasing power
Nearby City Comparison
| City | Median | COL | Adjusted | Analysts |
|---|---|---|---|---|
| Birmingham, AL ★ | $60K | 88 | $69K | 980 |
| Atlanta, GA | $75K | 108 | $69K | 5,780 |
| Nashville, TN | $70K | 103 | $68K | 2,340 |
| Memphis, TN | $61K | 87 | $70K | 860 |
Salary by Specialization in Birmingham
Find Marketing Analyst Jobs in Birmingham
Browse open positions, compare salaries, and tailor your resume for roles in Birmingham.
Frequently Asked Questions
What is the average marketing analyst salary in Birmingham, AL?▾
The median marketing analyst salary in Birmingham is $60K per year according to the Bureau of Labor Statistics. The 25th percentile earns $46K and the 75th percentile earns $82K. Adjusted for Birmingham's cost of living (index: 88), the median has purchasing power equivalent to $69K nationally.
How much does an entry-level marketing analyst make in Birmingham?▾
Entry-level marketing analysts (0-2 years experience) in Birmingham typically earn $46K–$52K. The national entry-level median is $52K, but Birmingham's market is competitive across all experience levels.
How does Birmingham's marketing analyst salary compare to other cities?▾
Birmingham's median of $60K is near the national median of $75K. The highest-paying metro is San Jose at $112K, while the national 10th percentile is $41K. Cost of living is an important factor — Birmingham's COL index of 88 means you should compare adjusted salaries.
What skills increase marketing analyst pay in Birmingham?▾
Skills that command salary premiums for marketing analysts in Birmingham include Python ($5K-15K above median), SQL ($3K-10K premium), Tableau ($5K-12K premium), and specializations like attribution modeling or marketing data science. Certifications in Google Analytics and cloud platforms can also boost compensation $3K-8K.
Marketing Analyst Salary Guide: Birmingham, AL
Birmingham's banking heritage, led by Regions Financial and BBVA USA (now PNC), creates marketing analytics roles in financial services. The city's medical research corridor anchored by UAB Hospital and its expanding tech incubator Innovation Depot are diversifying the local analytics job market. The Bureau of Labor Statistics reports 980 marketing analyst positions in the Birmingham-Hoover-Talladega metropolitan area, with a median annual salary of $60,400.
Entry-level marketing analysts in Birmingham can expect to earn around $42K, while senior-level professionals with 6+ years of experience earn $85K or more. Specializations in marketing data science ($95K) and analytics engineering ($91K) command the highest premiums.
With a cost of living index of 88, Birmingham's below-average cost of living means your salary stretches 12% further than the national average. Compare salaries in Atlanta and Nashville or use our salary calculator for a personalized benchmark.