Marketing Analyst Salary in Nashville, TN
Nashville's booming healthcare industry, led by HCA Healthcare and Vanderbilt University Medical Center, creates specialized marketing analytics demand. The city's rapid population growth and expanding tech sector, including Amazon's operations hub, have made it one of the fastest-growing analytics markets in the Southeast.
Last updated: March 2026 · Source: Bureau of Labor Statistics (SOC 13-1161)
$70K
Median Salary
$53K–$95K
Typical Range
$68K
COL-Adjusted
2,340
Total Analysts
Salary Distribution in Nashville
National median: $75K (gray line)
Salary by Experience Level in Nashville
Estimates based on BLS metro data adjusted for experience level. Actual salaries vary by employer, skills, and specialization.
Cost of Living Comparison
Nashville Salary
$70K
COL Index
103
3% above avg
Adjusted Value
$68K
purchasing power
Nearby City Comparison
| City | Median | COL | Adjusted | Analysts |
|---|---|---|---|---|
| Nashville, TN ★ | $70K | 103 | $68K | 2,340 |
| Atlanta, GA | $75K | 108 | $69K | 5,780 |
| Charlotte, NC | $72K | 101 | $72K | 2,580 |
| Louisville, KY | $63K | 91 | $69K | 1,080 |
Salary by Specialization in Nashville
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Frequently Asked Questions
What is the average marketing analyst salary in Nashville, TN?▾
The median marketing analyst salary in Nashville is $70K per year according to the Bureau of Labor Statistics. The 25th percentile earns $53K and the 75th percentile earns $95K. Adjusted for Nashville's cost of living (index: 103), the median has purchasing power equivalent to $68K nationally.
How much does an entry-level marketing analyst make in Nashville?▾
Entry-level marketing analysts (0-2 years experience) in Nashville typically earn $53K–$61K. The national entry-level median is $52K, but Nashville's market is competitive across all experience levels.
How does Nashville's marketing analyst salary compare to other cities?▾
Nashville's median of $70K is near the national median of $75K. The highest-paying metro is San Jose at $112K, while the national 10th percentile is $41K. Cost of living is an important factor — Nashville's COL index of 103 means you should compare adjusted salaries.
What skills increase marketing analyst pay in Nashville?▾
Skills that command salary premiums for marketing analysts in Nashville include Python ($5K-15K above median), SQL ($3K-10K premium), Tableau ($5K-12K premium), and specializations like attribution modeling or marketing data science. Certifications in Google Analytics and cloud platforms can also boost compensation $3K-8K.
Marketing Analyst Salary Guide: Nashville, TN
Nashville's booming healthcare industry, led by HCA Healthcare and Vanderbilt University Medical Center, creates specialized marketing analytics demand. The city's rapid population growth and expanding tech sector, including Amazon's operations hub, have made it one of the fastest-growing analytics markets in the Southeast. The Bureau of Labor Statistics reports 2,340 marketing analyst positions in the Nashville-Davidson-Murfreesboro-Franklin metropolitan area, with a median annual salary of $70,200.
Entry-level marketing analysts in Nashville can expect to earn around $49K, while senior-level professionals with 6+ years of experience earn $99K or more. Specializations in marketing data science ($111K) and analytics engineering ($105K) command the highest premiums.
With a cost of living index of 103, Nashville's cost of living is near the national average, making salary comparisons straightforward. Compare salaries in Atlanta and Charlotte or use our salary calculator for a personalized benchmark.