Marketing Analyst Salary in Richmond, VA
Richmond's marketing analytics market centers on Capital One's headquarters, one of the largest data-driven marketing organizations in the country. CarMax, Altria, and Dominion Energy add corporate analytics depth, while the city's lower cost of living compared to nearby DC makes it an attractive alternative.
Last updated: March 2026 · Source: Bureau of Labor Statistics (SOC 13-1161)
$68K
Median Salary
$51K–$93K
Typical Range
$68K
COL-Adjusted
1,240
Total Analysts
Salary Distribution in Richmond
National median: $75K (gray line)
Salary by Experience Level in Richmond
Estimates based on BLS metro data adjusted for experience level. Actual salaries vary by employer, skills, and specialization.
Cost of Living Comparison
Richmond Salary
$68K
COL Index
100
at national avg
Adjusted Value
$68K
purchasing power
Nearby City Comparison
| City | Median | COL | Adjusted | Analysts |
|---|---|---|---|---|
| Richmond, VA ★ | $68K | 100 | $68K | 1,240 |
| Washington, DC | $93K | 152 | $61K | 5,960 |
| Baltimore, MD | $76K | 114 | $67K | 1,820 |
| Raleigh, NC | $75K | 104 | $72K | 2,120 |
Salary by Specialization in Richmond
Find Marketing Analyst Jobs in Richmond
Browse open positions, compare salaries, and tailor your resume for roles in Richmond.
Frequently Asked Questions
What is the average marketing analyst salary in Richmond, VA?▾
The median marketing analyst salary in Richmond is $68K per year according to the Bureau of Labor Statistics. The 25th percentile earns $51K and the 75th percentile earns $93K. Adjusted for Richmond's cost of living (index: 100), the median has purchasing power equivalent to $68K nationally.
How much does an entry-level marketing analyst make in Richmond?▾
Entry-level marketing analysts (0-2 years experience) in Richmond typically earn $51K–$59K. The national entry-level median is $52K, but Richmond's market is competitive across all experience levels.
How does Richmond's marketing analyst salary compare to other cities?▾
Richmond's median of $68K is near the national median of $75K. The highest-paying metro is San Jose at $112K, while the national 10th percentile is $41K. Cost of living is an important factor — Richmond's COL index of 100 means you should compare adjusted salaries.
What skills increase marketing analyst pay in Richmond?▾
Skills that command salary premiums for marketing analysts in Richmond include Python ($5K-15K above median), SQL ($3K-10K premium), Tableau ($5K-12K premium), and specializations like attribution modeling or marketing data science. Certifications in Google Analytics and cloud platforms can also boost compensation $3K-8K.
Marketing Analyst Salary Guide: Richmond, VA
Richmond's marketing analytics market centers on Capital One's headquarters, one of the largest data-driven marketing organizations in the country. CarMax, Altria, and Dominion Energy add corporate analytics depth, while the city's lower cost of living compared to nearby DC makes it an attractive alternative. The Bureau of Labor Statistics reports 1,240 marketing analyst positions in the Richmond-Petersburg metropolitan area, with a median annual salary of $68,200.
Entry-level marketing analysts in Richmond can expect to earn around $47K, while senior-level professionals with 6+ years of experience earn $96K or more. Specializations in marketing data science ($108K) and analytics engineering ($102K) command the highest premiums.
With a cost of living index of 100, Richmond's cost of living is near the national average, making salary comparisons straightforward. Compare salaries in Washington and Baltimore or use our salary calculator for a personalized benchmark.