Marketing Analyst Salary in Raleigh, NC
Raleigh's Research Triangle, home to Cisco, IBM, and Red Hat, creates a tech-driven marketing analytics market with strong ties to nearby universities Duke and UNC. The area's biotech corridor and SAS Institute headquarters add specialized analytics demand that sets it apart from other mid-sized metros.
Last updated: March 2026 · Source: Bureau of Labor Statistics (SOC 13-1161)
$75K
Median Salary
$56K–$100K
Typical Range
$72K
COL-Adjusted
2,120
Total Analysts
Salary Distribution in Raleigh
National median: $75K (gray line)
Salary by Experience Level in Raleigh
Estimates based on BLS metro data adjusted for experience level. Actual salaries vary by employer, skills, and specialization.
Cost of Living Comparison
Raleigh Salary
$75K
COL Index
104
4% above avg
Adjusted Value
$72K
purchasing power
Nearby City Comparison
| City | Median | COL | Adjusted | Analysts |
|---|---|---|---|---|
| Raleigh, NC ★ | $75K | 104 | $72K | 2,120 |
| Charlotte, NC | $72K | 101 | $72K | 2,580 |
| Richmond, VA | $68K | 100 | $68K | 1,240 |
| Washington, DC | $93K | 152 | $61K | 5,960 |
Salary by Specialization in Raleigh
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Frequently Asked Questions
What is the average marketing analyst salary in Raleigh, NC?▾
The median marketing analyst salary in Raleigh is $75K per year according to the Bureau of Labor Statistics. The 25th percentile earns $56K and the 75th percentile earns $100K. Adjusted for Raleigh's cost of living (index: 104), the median has purchasing power equivalent to $72K nationally.
How much does an entry-level marketing analyst make in Raleigh?▾
Entry-level marketing analysts (0-2 years experience) in Raleigh typically earn $56K–$65K. The national entry-level median is $52K, but Raleigh's market is competitive across all experience levels.
How does Raleigh's marketing analyst salary compare to other cities?▾
Raleigh's median of $75K is near the national median of $75K. The highest-paying metro is San Jose at $112K, while the national 10th percentile is $41K. Cost of living is an important factor — Raleigh's COL index of 104 means you should compare adjusted salaries.
What skills increase marketing analyst pay in Raleigh?▾
Skills that command salary premiums for marketing analysts in Raleigh include Python ($5K-15K above median), SQL ($3K-10K premium), Tableau ($5K-12K premium), and specializations like attribution modeling or marketing data science. Certifications in Google Analytics and cloud platforms can also boost compensation $3K-8K.
Marketing Analyst Salary Guide: Raleigh, NC
Raleigh's Research Triangle, home to Cisco, IBM, and Red Hat, creates a tech-driven marketing analytics market with strong ties to nearby universities Duke and UNC. The area's biotech corridor and SAS Institute headquarters add specialized analytics demand that sets it apart from other mid-sized metros. The Bureau of Labor Statistics reports 2,120 marketing analyst positions in the Raleigh-Cary metropolitan area, with a median annual salary of $74,600.
Entry-level marketing analysts in Raleigh can expect to earn around $52K, while senior-level professionals with 6+ years of experience earn $105K or more. Specializations in marketing data science ($118K) and analytics engineering ($112K) command the highest premiums.
With a cost of living index of 104, Raleigh's cost of living is near the national average, making salary comparisons straightforward. Compare salaries in Charlotte and Richmond or use our salary calculator for a personalized benchmark.