Marketing Analyst Salary in Philadelphia, PA
Philadelphia's healthcare and pharmaceutical giants like Comcast, Johnson & Johnson (nearby), and AmerisourceBergen create substantial marketing analytics demand. The city's Ivy League university ecosystem including UPenn's Wharton School produces a steady stream of top-tier analytics graduates.
Last updated: May 2026 · Source: Bureau of Labor Statistics (SOC 13-1161)
$77K
Median Salary
$58K–$103K
Typical Range
$65K
COL-Adjusted
4,190
Total Analysts
Salary Distribution in Philadelphia
National median: $75K (gray line)
Salary by Experience Level in Philadelphia
Estimates based on BLS metro data adjusted for experience level. Actual salaries vary by employer, skills, and specialization.
Cost of Living Comparison
Philadelphia Salary
$77K
COL Index
118
18% above avg
Adjusted Value
$65K
purchasing power
Nearby City Comparison
| City | Median | COL | Adjusted | Analysts |
|---|---|---|---|---|
| Philadelphia, PA ★ | $77K | 118 | $65K | 4,190 |
| New York, NY | $97K | 187 | $52K | 14,820 |
| Washington, DC | $93K | 152 | $61K | 5,960 |
| Baltimore, MD | $76K | 114 | $67K | 1,820 |
Salary by Specialization in Philadelphia
Find Marketing Analyst Jobs in Philadelphia
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From the Blog
Frequently Asked Questions
What is the average marketing analyst salary in Philadelphia, PA?▾
The median marketing analyst salary in Philadelphia is $77K per year according to the Bureau of Labor Statistics. The 25th percentile earns $58K and the 75th percentile earns $103K. Adjusted for Philadelphia's cost of living (index: 118), the median has purchasing power equivalent to $65K nationally.
How much does an entry-level marketing analyst make in Philadelphia?▾
Entry-level marketing analysts (0-2 years experience) in Philadelphia typically earn $58K–$67K. The national entry-level median is $52K, but Philadelphia's market pays above average across all experience levels.
How does Philadelphia's marketing analyst salary compare to other cities?▾
Philadelphia's median of $77K is $2K above the national median of $75K. The highest-paying metro is San Jose at $112K, while the national 10th percentile is $41K. Cost of living is an important factor — Philadelphia's COL index of 118 means you should compare adjusted salaries.
What skills increase marketing analyst pay in Philadelphia?▾
Skills that command salary premiums for marketing analysts in Philadelphia include Python ($5K-15K above median), SQL ($3K-10K premium), Tableau ($5K-12K premium), and specializations like attribution modeling or marketing data science. Certifications in Google Analytics and cloud platforms can also boost compensation $3K-8K.
Marketing Analyst Salary Guide: Philadelphia, PA
Philadelphia's healthcare and pharmaceutical giants like Comcast, Johnson & Johnson (nearby), and AmerisourceBergen create substantial marketing analytics demand. The city's Ivy League university ecosystem including UPenn's Wharton School produces a steady stream of top-tier analytics graduates. The Bureau of Labor Statistics reports 4,190 marketing analyst positions in the Philadelphia-Camden-Wilmington metropolitan area, with a median annual salary of $76,800.
Entry-level marketing analysts in Philadelphia can expect to earn around $53K, while senior-level professionals with 6+ years of experience earn $108K or more. Specializations in marketing data science ($121K) and analytics engineering ($115K) command the highest premiums.
With a cost of living index of 118, Philadelphia's higher expenses mean your $77K salary has the purchasing power of $65K in an average-cost city. Compare salaries in New York and Washington or use our salary calculator for a personalized benchmark.