Marketing Analyst Salary in New York, NY
New York City anchors the largest marketing analytics job market in the country, with major agency holding companies like WPP, Omnicom, and IPG headquartered in Manhattan. The metro's concentration of Fortune 500 firms in finance, media, and retail creates unmatched demand for data-driven marketing talent.
Last updated: March 2026 · Source: Bureau of Labor Statistics (SOC 13-1161)
$97K
Median Salary
$75K–$128K
Typical Range
$52K
COL-Adjusted
14,820
Total Analysts
Salary Distribution in New York
National median: $75K (gray line)
Salary by Experience Level in New York
Estimates based on BLS metro data adjusted for experience level. Actual salaries vary by employer, skills, and specialization.
Cost of Living Comparison
New York Salary
$97K
COL Index
187
87% above avg
Adjusted Value
$52K
purchasing power
Nearby City Comparison
| City | Median | COL | Adjusted | Analysts |
|---|---|---|---|---|
| New York, NY ★ | $97K | 187 | $52K | 14,820 |
| Philadelphia, PA | $77K | 118 | $65K | 4,190 |
| Boston, MA | $96K | 158 | $61K | 5,420 |
| Hartford, CT | $76K | 118 | $65K | 1,160 |
Salary by Specialization in New York
Find Marketing Analyst Jobs in New York
Browse open positions, compare salaries, and tailor your resume for roles in New York.
Frequently Asked Questions
What is the average marketing analyst salary in New York, NY?▾
The median marketing analyst salary in New York is $97K per year according to the Bureau of Labor Statistics. The 25th percentile earns $75K and the 75th percentile earns $128K. Adjusted for New York's cost of living (index: 187), the median has purchasing power equivalent to $52K nationally.
How much does an entry-level marketing analyst make in New York?▾
Entry-level marketing analysts (0-2 years experience) in New York typically earn $75K–$86K. The national entry-level median is $52K, but New York's market pays above average across all experience levels.
How does New York's marketing analyst salary compare to other cities?▾
New York's median of $97K is $23K above the national median of $75K. The highest-paying metro is San Jose at $112K, while the national 10th percentile is $41K. Cost of living is an important factor — New York's COL index of 187 means you should compare adjusted salaries.
What skills increase marketing analyst pay in New York?▾
Skills that command salary premiums for marketing analysts in New York include Python ($5K-15K above median), SQL ($3K-10K premium), Tableau ($5K-12K premium), and specializations like attribution modeling or marketing data science. Certifications in Google Analytics and cloud platforms can also boost compensation $3K-8K.
Marketing Analyst Salary Guide: New York, NY
New York City anchors the largest marketing analytics job market in the country, with major agency holding companies like WPP, Omnicom, and IPG headquartered in Manhattan. The metro's concentration of Fortune 500 firms in finance, media, and retail creates unmatched demand for data-driven marketing talent. The Bureau of Labor Statistics reports 14,820 marketing analyst positions in the New York-Newark-Jersey City metropolitan area, with a median annual salary of $97,200.
Entry-level marketing analysts in New York can expect to earn around $68K, while senior-level professionals with 6+ years of experience earn $137K or more. Specializations in marketing data science ($154K) and analytics engineering ($146K) command the highest premiums.
With a cost of living index of 187, New York's higher expenses mean your $97K salary has the purchasing power of $52K in an average-cost city. Compare salaries in Philadelphia and Boston or use our salary calculator for a personalized benchmark.