Marketing Analyst Salary in Omaha, NE
Omaha punches above its weight in marketing analytics thanks to Berkshire Hathaway, Mutual of Omaha, and Union Pacific Railroad, all of which maintain sophisticated data teams. The city's fintech growth led by companies like PayPal's Venmo operations and First National Bank adds modern analytics career paths.
Last updated: March 2026 · Source: Bureau of Labor Statistics (SOC 13-1161)
$65K
Median Salary
$49K–$88K
Typical Range
$71K
COL-Adjusted
940
Total Analysts
Salary Distribution in Omaha
National median: $75K (gray line)
Salary by Experience Level in Omaha
Estimates based on BLS metro data adjusted for experience level. Actual salaries vary by employer, skills, and specialization.
Cost of Living Comparison
Omaha Salary
$65K
COL Index
91
9% below avg
Adjusted Value
$71K
purchasing power
Nearby City Comparison
| City | Median | COL | Adjusted | Analysts |
|---|---|---|---|---|
| Omaha, NE ★ | $65K | 91 | $71K | 940 |
| Kansas City, MO | $68K | 96 | $71K | 1,840 |
| Denver, CO | $86K | 130 | $66K | 3,920 |
| Minneapolis, MN | $76K | 112 | $68K | 3,540 |
Salary by Specialization in Omaha
Find Marketing Analyst Jobs in Omaha
Browse open positions, compare salaries, and tailor your resume for roles in Omaha.
Frequently Asked Questions
What is the average marketing analyst salary in Omaha, NE?▾
The median marketing analyst salary in Omaha is $65K per year according to the Bureau of Labor Statistics. The 25th percentile earns $49K and the 75th percentile earns $88K. Adjusted for Omaha's cost of living (index: 91), the median has purchasing power equivalent to $71K nationally.
How much does an entry-level marketing analyst make in Omaha?▾
Entry-level marketing analysts (0-2 years experience) in Omaha typically earn $49K–$56K. The national entry-level median is $52K, but Omaha's market is competitive across all experience levels.
How does Omaha's marketing analyst salary compare to other cities?▾
Omaha's median of $65K is near the national median of $75K. The highest-paying metro is San Jose at $112K, while the national 10th percentile is $41K. Cost of living is an important factor — Omaha's COL index of 91 means you should compare adjusted salaries.
What skills increase marketing analyst pay in Omaha?▾
Skills that command salary premiums for marketing analysts in Omaha include Python ($5K-15K above median), SQL ($3K-10K premium), Tableau ($5K-12K premium), and specializations like attribution modeling or marketing data science. Certifications in Google Analytics and cloud platforms can also boost compensation $3K-8K.
Marketing Analyst Salary Guide: Omaha, NE
Omaha punches above its weight in marketing analytics thanks to Berkshire Hathaway, Mutual of Omaha, and Union Pacific Railroad, all of which maintain sophisticated data teams. The city's fintech growth led by companies like PayPal's Venmo operations and First National Bank adds modern analytics career paths. The Bureau of Labor Statistics reports 940 marketing analyst positions in the Omaha-Council Bluffs-Fremont metropolitan area, with a median annual salary of $64,600.
Entry-level marketing analysts in Omaha can expect to earn around $45K, while senior-level professionals with 6+ years of experience earn $91K or more. Specializations in marketing data science ($102K) and analytics engineering ($97K) command the highest premiums.
With a cost of living index of 91, Omaha's below-average cost of living means your salary stretches 9% further than the national average. Compare salaries in Kansas City and Denver or use our salary calculator for a personalized benchmark.