Marketing Analyst Salary in Houston, TX
Houston's energy sector giants like ExxonMobil, Chevron, and Phillips 66 increasingly invest in digital marketing and customer analytics, creating unique opportunities for analysts. The Texas Medical Center also drives healthcare marketing roles, giving the city a diversified analytics job market.
Last updated: March 2026 · Source: Bureau of Labor Statistics (SOC 13-1161)
$73K
Median Salary
$55K–$98K
Typical Range
$74K
COL-Adjusted
4,870
Total Analysts
Salary Distribution in Houston
National median: $75K (gray line)
Salary by Experience Level in Houston
Estimates based on BLS metro data adjusted for experience level. Actual salaries vary by employer, skills, and specialization.
Cost of Living Comparison
Houston Salary
$73K
COL Index
98
2% below avg
Adjusted Value
$74K
purchasing power
Nearby City Comparison
| City | Median | COL | Adjusted | Analysts |
|---|---|---|---|---|
| Houston, TX ★ | $73K | 98 | $74K | 4,870 |
| Dallas, TX | $75K | 103 | $73K | 6,440 |
| San Antonio, TX | $65K | 92 | $70K | 1,680 |
| Austin, TX | $79K | 128 | $62K | 3,680 |
Salary by Specialization in Houston
Find Marketing Analyst Jobs in Houston
Browse open positions, compare salaries, and tailor your resume for roles in Houston.
Frequently Asked Questions
What is the average marketing analyst salary in Houston, TX?▾
The median marketing analyst salary in Houston is $73K per year according to the Bureau of Labor Statistics. The 25th percentile earns $55K and the 75th percentile earns $98K. Adjusted for Houston's cost of living (index: 98), the median has purchasing power equivalent to $74K nationally.
How much does an entry-level marketing analyst make in Houston?▾
Entry-level marketing analysts (0-2 years experience) in Houston typically earn $55K–$63K. The national entry-level median is $52K, but Houston's market is competitive across all experience levels.
How does Houston's marketing analyst salary compare to other cities?▾
Houston's median of $73K is near the national median of $75K. The highest-paying metro is San Jose at $112K, while the national 10th percentile is $41K. Cost of living is an important factor — Houston's COL index of 98 means you should compare adjusted salaries.
What skills increase marketing analyst pay in Houston?▾
Skills that command salary premiums for marketing analysts in Houston include Python ($5K-15K above median), SQL ($3K-10K premium), Tableau ($5K-12K premium), and specializations like attribution modeling or marketing data science. Certifications in Google Analytics and cloud platforms can also boost compensation $3K-8K.
Marketing Analyst Salary Guide: Houston, TX
Houston's energy sector giants like ExxonMobil, Chevron, and Phillips 66 increasingly invest in digital marketing and customer analytics, creating unique opportunities for analysts. The Texas Medical Center also drives healthcare marketing roles, giving the city a diversified analytics job market. The Bureau of Labor Statistics reports 4,870 marketing analyst positions in the Houston-The Woodlands-Sugar Land metropolitan area, with a median annual salary of $72,800.
Entry-level marketing analysts in Houston can expect to earn around $51K, while senior-level professionals with 6+ years of experience earn $102K or more. Specializations in marketing data science ($115K) and analytics engineering ($109K) command the highest premiums.
With a cost of living index of 98, Houston's cost of living is near the national average, making salary comparisons straightforward. Compare salaries in Dallas and San Antonio or use our salary calculator for a personalized benchmark.