Marketing Analyst Salary in Dallas, TX
Dallas-Fort Worth is home to AT&T, Toyota North America, and Southwest Airlines, all of which maintain large marketing analytics teams. The metro's low cost of living relative to coastal cities attracts both major corporate relocations and a growing pool of remote-friendly analytics professionals.
Last updated: March 2026 · Source: Bureau of Labor Statistics (SOC 13-1161)
$75K
Median Salary
$57K–$102K
Typical Range
$73K
COL-Adjusted
6,440
Total Analysts
Salary Distribution in Dallas
National median: $75K (gray line)
Salary by Experience Level in Dallas
Estimates based on BLS metro data adjusted for experience level. Actual salaries vary by employer, skills, and specialization.
Cost of Living Comparison
Dallas Salary
$75K
COL Index
103
3% above avg
Adjusted Value
$73K
purchasing power
Nearby City Comparison
| City | Median | COL | Adjusted | Analysts |
|---|---|---|---|---|
| Dallas, TX ★ | $75K | 103 | $73K | 6,440 |
| Fort Worth, TX | $73K | 98 | $75K | 2,360 |
| Houston, TX | $73K | 98 | $74K | 4,870 |
| Austin, TX | $79K | 128 | $62K | 3,680 |
Salary by Specialization in Dallas
Find Marketing Analyst Jobs in Dallas
Browse open positions, compare salaries, and tailor your resume for roles in Dallas.
Frequently Asked Questions
What is the average marketing analyst salary in Dallas, TX?▾
The median marketing analyst salary in Dallas is $75K per year according to the Bureau of Labor Statistics. The 25th percentile earns $57K and the 75th percentile earns $102K. Adjusted for Dallas's cost of living (index: 103), the median has purchasing power equivalent to $73K nationally.
How much does an entry-level marketing analyst make in Dallas?▾
Entry-level marketing analysts (0-2 years experience) in Dallas typically earn $57K–$65K. The national entry-level median is $52K, but Dallas's market pays above average across all experience levels.
How does Dallas's marketing analyst salary compare to other cities?▾
Dallas's median of $75K is $1K above the national median of $75K. The highest-paying metro is San Jose at $112K, while the national 10th percentile is $41K. Cost of living is an important factor — Dallas's COL index of 103 means you should compare adjusted salaries.
What skills increase marketing analyst pay in Dallas?▾
Skills that command salary premiums for marketing analysts in Dallas include Python ($5K-15K above median), SQL ($3K-10K premium), Tableau ($5K-12K premium), and specializations like attribution modeling or marketing data science. Certifications in Google Analytics and cloud platforms can also boost compensation $3K-8K.
Marketing Analyst Salary Guide: Dallas, TX
Dallas-Fort Worth is home to AT&T, Toyota North America, and Southwest Airlines, all of which maintain large marketing analytics teams. The metro's low cost of living relative to coastal cities attracts both major corporate relocations and a growing pool of remote-friendly analytics professionals. The Bureau of Labor Statistics reports 6,440 marketing analyst positions in the Dallas-Fort Worth-Arlington metropolitan area, with a median annual salary of $75,200.
Entry-level marketing analysts in Dallas can expect to earn around $52K, while senior-level professionals with 6+ years of experience earn $106K or more. Specializations in marketing data science ($119K) and analytics engineering ($113K) command the highest premiums.
With a cost of living index of 103, Dallas's cost of living is near the national average, making salary comparisons straightforward. Compare salaries in Fort Worth and Houston or use our salary calculator for a personalized benchmark.