Marketing Analyst Performance Reviews: How to Showcase Your Impact

Having trained analysts from entry-level to senior, the skill gap I see most during performance reviews is not analytical ability. It is the ability to articulate the business impact of analytical work. Most marketing analysts I have managed undersell themselves dramatically. They list what they did instead of what it changed. The difference between a meets expectations review and an exceeds expectations review is almost always about framing, not about the actual work performed. The BLS median of $76,950 for market research analysts reflects the middle of the range, but analysts who consistently demonstrate quantified business impact at review time earn in the top 25% at $95,000 or above. Here is how to position your work.