Marketing Analyst Salary in Portland, OR

Portland's marketing analytics scene is anchored by Nike, Intel, and Columbia Sportswear, which maintain large data and marketing teams in the metro. The city's strong creative agency culture and sustainability-focused brand ecosystem offer unique niches for analytics professionals.

Last updated: March 2026 · Source: Bureau of Labor Statistics (SOC 13-1161)

$79K

Median Salary

$60K–$105K

Typical Range

$60K

COL-Adjusted

2,680

Total Analysts

Salary Distribution in Portland

$60K (P25)$79K (Median)$105K (P75)

National median: $75K (gray line)

Salary by Experience Level in Portland

Entry (0-2 yrs)
$55K
Mid (3-5 yrs)
$78K
Senior (6-9 yrs)
$111K
Director (10+ yrs)
$147K

Estimates based on BLS metro data adjusted for experience level. Actual salaries vary by employer, skills, and specialization.

Cost of Living Comparison

Portland Salary

$79K

COL Index

132

32% above avg

Adjusted Value

$60K

purchasing power

Nearby City Comparison

CityMedianCOLAdjustedAnalysts
Portland, OR$79K132$60K2,680
Seattle, WA$98K160$61K5,140
San Francisco, CA$108K182$60K6,930
Boise, ID$62K107$58K640

Salary by Specialization in Portland

Marketing Data Science
$124K
Analytics Engineering
$118K
Data Engineering
$114K
Product Analytics
$107K
Attribution
$100K
CRO & Experimentation
$97K
Business Intelligence
$89K
Marketing Analyst
$78K

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Frequently Asked Questions

What is the average marketing analyst salary in Portland, OR?

The median marketing analyst salary in Portland is $79K per year according to the Bureau of Labor Statistics. The 25th percentile earns $60K and the 75th percentile earns $105K. Adjusted for Portland's cost of living (index: 132), the median has purchasing power equivalent to $60K nationally.

How much does an entry-level marketing analyst make in Portland?

Entry-level marketing analysts (0-2 years experience) in Portland typically earn $60K–$69K. The national entry-level median is $52K, but Portland's market pays above average across all experience levels.

How does Portland's marketing analyst salary compare to other cities?

Portland's median of $79K is $4K above the national median of $75K. The highest-paying metro is San Jose at $112K, while the national 10th percentile is $41K. Cost of living is an important factor — Portland's COL index of 132 means you should compare adjusted salaries.

What skills increase marketing analyst pay in Portland?

Skills that command salary premiums for marketing analysts in Portland include Python ($5K-15K above median), SQL ($3K-10K premium), Tableau ($5K-12K premium), and specializations like attribution modeling or marketing data science. Certifications in Google Analytics and cloud platforms can also boost compensation $3K-8K.

Marketing Analyst Salary Guide: Portland, OR

Portland's marketing analytics scene is anchored by Nike, Intel, and Columbia Sportswear, which maintain large data and marketing teams in the metro. The city's strong creative agency culture and sustainability-focused brand ecosystem offer unique niches for analytics professionals. The Bureau of Labor Statistics reports 2,680 marketing analyst positions in the Portland-Vancouver-Hillsboro metropolitan area, with a median annual salary of $78,600.

Entry-level marketing analysts in Portland can expect to earn around $55K, while senior-level professionals with 6+ years of experience earn $111K or more. Specializations in marketing data science ($124K) and analytics engineering ($118K) command the highest premiums.

With a cost of living index of 132, Portland's higher expenses mean your $79K salary has the purchasing power of $60K in an average-cost city. Compare salaries in Seattle and San Francisco or use our salary calculator for a personalized benchmark.