Marketing Analyst Salary in Milwaukee, WI
Milwaukee's marketing analytics jobs are driven by Northwestern Mutual, Rockwell Automation, and Kohl's, which all maintain strong data and marketing teams. The city's proximity to Chicago provides access to a broader job market while offering significantly lower housing costs for analytics professionals.
Last updated: March 2026 · Source: Bureau of Labor Statistics (SOC 13-1161)
$69K
Median Salary
$52K–$94K
Typical Range
$71K
COL-Adjusted
1,380
Total Analysts
Salary Distribution in Milwaukee
National median: $75K (gray line)
Salary by Experience Level in Milwaukee
Estimates based on BLS metro data adjusted for experience level. Actual salaries vary by employer, skills, and specialization.
Cost of Living Comparison
Milwaukee Salary
$69K
COL Index
97
3% below avg
Adjusted Value
$71K
purchasing power
Nearby City Comparison
| City | Median | COL | Adjusted | Analysts |
|---|---|---|---|---|
| Milwaukee, WI ★ | $69K | 97 | $71K | 1,380 |
| Chicago, IL | $77K | 115 | $67K | 7,210 |
| Minneapolis, MN | $76K | 112 | $68K | 3,540 |
| Indianapolis, IN | $68K | 93 | $74K | 1,920 |
Salary by Specialization in Milwaukee
Find Marketing Analyst Jobs in Milwaukee
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Frequently Asked Questions
What is the average marketing analyst salary in Milwaukee, WI?▾
The median marketing analyst salary in Milwaukee is $69K per year according to the Bureau of Labor Statistics. The 25th percentile earns $52K and the 75th percentile earns $94K. Adjusted for Milwaukee's cost of living (index: 97), the median has purchasing power equivalent to $71K nationally.
How much does an entry-level marketing analyst make in Milwaukee?▾
Entry-level marketing analysts (0-2 years experience) in Milwaukee typically earn $52K–$60K. The national entry-level median is $52K, but Milwaukee's market is competitive across all experience levels.
How does Milwaukee's marketing analyst salary compare to other cities?▾
Milwaukee's median of $69K is near the national median of $75K. The highest-paying metro is San Jose at $112K, while the national 10th percentile is $41K. Cost of living is an important factor — Milwaukee's COL index of 97 means you should compare adjusted salaries.
What skills increase marketing analyst pay in Milwaukee?▾
Skills that command salary premiums for marketing analysts in Milwaukee include Python ($5K-15K above median), SQL ($3K-10K premium), Tableau ($5K-12K premium), and specializations like attribution modeling or marketing data science. Certifications in Google Analytics and cloud platforms can also boost compensation $3K-8K.
Marketing Analyst Salary Guide: Milwaukee, WI
Milwaukee's marketing analytics jobs are driven by Northwestern Mutual, Rockwell Automation, and Kohl's, which all maintain strong data and marketing teams. The city's proximity to Chicago provides access to a broader job market while offering significantly lower housing costs for analytics professionals. The Bureau of Labor Statistics reports 1,380 marketing analyst positions in the Milwaukee-Waukesha metropolitan area, with a median annual salary of $68,800.
Entry-level marketing analysts in Milwaukee can expect to earn around $48K, while senior-level professionals with 6+ years of experience earn $97K or more. Specializations in marketing data science ($109K) and analytics engineering ($103K) command the highest premiums.
With a cost of living index of 97, Milwaukee's cost of living is near the national average, making salary comparisons straightforward. Compare salaries in Chicago and Minneapolis or use our salary calculator for a personalized benchmark.