Marketing Analyst Salary in Las Vegas, NV
Las Vegas's hospitality and gaming giants like MGM Resorts, Caesars Entertainment, and Wynn Resorts rely on sophisticated marketing analytics for player loyalty programs and campaign ROI. The city's events and convention industry, the largest in the U.S., creates additional demand for experiential marketing analysts.
Last updated: March 2026 · Source: Bureau of Labor Statistics (SOC 13-1161)
$62K
Median Salary
$47K–$85K
Typical Range
$60K
COL-Adjusted
1,620
Total Analysts
Salary Distribution in Las Vegas
National median: $75K (gray line)
Salary by Experience Level in Las Vegas
Estimates based on BLS metro data adjusted for experience level. Actual salaries vary by employer, skills, and specialization.
Cost of Living Comparison
Las Vegas Salary
$62K
COL Index
104
4% above avg
Adjusted Value
$60K
purchasing power
Nearby City Comparison
| City | Median | COL | Adjusted | Analysts |
|---|---|---|---|---|
| Las Vegas, NV ★ | $62K | 104 | $60K | 1,620 |
| Los Angeles, CA | $85K | 150 | $56K | 9,340 |
| Phoenix, AZ | $70K | 105 | $67K | 3,460 |
| San Diego, CA | $84K | 148 | $57K | 2,840 |
Salary by Specialization in Las Vegas
Find Marketing Analyst Jobs in Las Vegas
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Frequently Asked Questions
What is the average marketing analyst salary in Las Vegas, NV?▾
The median marketing analyst salary in Las Vegas is $62K per year according to the Bureau of Labor Statistics. The 25th percentile earns $47K and the 75th percentile earns $85K. Adjusted for Las Vegas's cost of living (index: 104), the median has purchasing power equivalent to $60K nationally.
How much does an entry-level marketing analyst make in Las Vegas?▾
Entry-level marketing analysts (0-2 years experience) in Las Vegas typically earn $47K–$54K. The national entry-level median is $52K, but Las Vegas's market is competitive across all experience levels.
How does Las Vegas's marketing analyst salary compare to other cities?▾
Las Vegas's median of $62K is near the national median of $75K. The highest-paying metro is San Jose at $112K, while the national 10th percentile is $41K. Cost of living is an important factor — Las Vegas's COL index of 104 means you should compare adjusted salaries.
What skills increase marketing analyst pay in Las Vegas?▾
Skills that command salary premiums for marketing analysts in Las Vegas include Python ($5K-15K above median), SQL ($3K-10K premium), Tableau ($5K-12K premium), and specializations like attribution modeling or marketing data science. Certifications in Google Analytics and cloud platforms can also boost compensation $3K-8K.
Marketing Analyst Salary Guide: Las Vegas, NV
Las Vegas's hospitality and gaming giants like MGM Resorts, Caesars Entertainment, and Wynn Resorts rely on sophisticated marketing analytics for player loyalty programs and campaign ROI. The city's events and convention industry, the largest in the U.S., creates additional demand for experiential marketing analysts. The Bureau of Labor Statistics reports 1,620 marketing analyst positions in the Las Vegas-Henderson-Paradise metropolitan area, with a median annual salary of $62,400.
Entry-level marketing analysts in Las Vegas can expect to earn around $43K, while senior-level professionals with 6+ years of experience earn $88K or more. Specializations in marketing data science ($99K) and analytics engineering ($94K) command the highest premiums.
With a cost of living index of 104, Las Vegas's cost of living is near the national average, making salary comparisons straightforward. Compare salaries in Los Angeles and Phoenix or use our salary calculator for a personalized benchmark.