Senior Marketing Data Analyst

At Braze, we have found our people. We’re a genuinely approachable, exceptionally kind, and intensely passionate crew. We seek to ignite that passion by setting high standards, championing teamwork, and creating work-life harmony as we collectively navigate rapid growth on a global scale while striving for greater equity and opportunity – inside and outside our organization. To flourish here, you must be prepared to set a high bar for yourself and those around you. There is always a way to contribute: Acting with autonomy, having accountability and being open to new perspectives are essential to our continued success. Our deep curiosity to learn and our eagerness to share diverse passions with others gives us balance and injects a one-of-a-kind vibrancy into our culture. If you are driven to solve exhilarating challenges and have a bias toward action in the face of change, you will be empowered to make a real impact here, with a sharp and passionate team at your back. If Braze sounds like a place where you can thrive, we can’t wait to meet you. WHAT YOU’LL DO The Marketing Analytics team, part of Marketing Operations & Technology at Braze, is responsible for managing our marketing technology stack, ensuring data integrity, and delivering insights that drive marketing strategy and business growth. Our mission is to empower global Go-To-Market teams with the tools and analysis needed to optimize campaigns and enhance pipeline performance. The team operates across multiple locations, including New York, Seattle, Nashville, London, and Singapore. This is the first opening for the São Paulo office. Responsibilities: Own and standardize top-of-funnel performance analysis, including lead generation tracking, conversion rates, and attribution across Marketing and New Business channels Define, implement, and maintain KPIs and performance benchmarks; own principle dashboards to assess overall funnel performance, drive data-backed recommendations, and inform critical decisions Partner with Business Intelligence to evolve attribution models, manage automated data tracking for marketing-sourced attribution, and ensure accurate tracking across all channels and campaigns Conduct in-depth analysis of marketing campaigns, build and maintain predictive performance models, and support strategic forecasting across SEO, web, digital, events, customer, and lifecycle marketing Perform routine reconciliations between Marketing systems and Salesforce to ensure data integrity and alignment Build strategic partnerships with Finance, Business Intelligence, Business Systems, and GTM Ops to ensure alignment and smooth workflow across marketing, sales, and other business functions Create and maintain training documentation on processes, system configuration, and reporting standards Strong written and verbal English language skills are essential WHO YOU ARE 2–5+ years of experience in Marketing, Sales, or Revenue/Marketing Operations at a B2B SaaS or fintech company Proficiency in SQL and Excel/Google Sheets for data querying, extraction, and analysis; strong working knowledge of Snowflake and data warehousing concepts Proficiency in Tableau or other data visualization tools (Tableau strongly preferred); familiarity with BI tools such as Looker Experience with Sales & Marketing automation platforms such as Salesforce, Marketo, LeanData, and Outreach Proven track record designing, rolling out, and maintaining KPI frameworks and dashboards Exceptional problem-solving skills with the ability to build analytical frameworks and operate effectively in ambiguity Excellent written and verbal communication skills - able to craft compelling narratives and convey complex concepts to both business and technical stakeholders at all levels Demonstrated ability to build cross-functional partnerships and drive alignment across teams #LI-Hybrid WHAT WE OFFER Braze benefits vary by location, and we encourage you to review our specific benefits offerings for each country here . More details on benefits plans will be provided if you receive an offer of employment. From offering comprehensive benefits to fostering hybrid ways of working, we’ve got you covered so you can prioritize work-life harmony. Braze offers benefits such as: Competitive compensation that may include equity Retirement and Employee Stock Purchase Plans Flexible paid time off Comprehensive benefit plans covering medical, dental, vision, life, and disability Family services that include fertility benefits and equal paid parental leave Professional development supported by formal career pathing, learning platforms, and a yearly learning stipend A curated in-office employee experience, designed to foster community, team connections, and innovation Opportunities to give back to your community, including an annual company-wide Volunteer Week and donation matching Employee Resource Groups that provide supportive communities within Braze Collaborative, transparent, and fun culture recognized as a Great Place to Work® ABOUT BRAZE Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging™. Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses. Built on a foundation of composable intelligence, BrazeAI™ allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter, faster, and more meaningful customer engagement. From cross-channel messaging and journey orchestration to Al-powered decisioning and optimization, Braze enables companies to turn action into interaction through autonomous, 1:1 personalized experiences. The company has been consistently recognized as a Leader in marketing technology by industry analysts, and was named a G2 “Best of Marketing and Digital Advertising Software Product” in 2026. Braze was also named a 2026 Best Places to Work by Built In, a 2025 America’s Greenest Companies by Newsweek, and a 2025 Fortune Best Workplace in Technology™ by Great Place To Work®. Braze is also proudly certified as a Great Place to Work® in the U.S., the UK, Australia, and Singapore. The company is headquartered in New York with offices in Austin, Berlin, Bucharest, Chicago, Dubai, Jakarta, London, Paris, San Francisco, São Paulo, Singapore, Seoul, Sydney and Tokyo. BRAZE IS AN EQUAL OPPORTUNITY EMPLOYER At Braze, we strive to create equitable growth and opportunities inside and outside the organization. Building meaningful connections is at the heart of everything we do, and that includes our recruiting practices. We're committed to offering all candidates a fair, accessible, and inclusive experience – regardless of age, color, disability, gender identity, marital status, maternity, national origin, pregnancy, race, religion, sex, sexual orientation, or status as a protected veteran. When applying and interviewing with Braze, we want you to feel comfortable showcasing what makes you you . We know that sometimes different circumstances can lead talented people to hesitate to apply for a role unless they meet 100% of the criteria. If this sounds familiar, we encourage you to apply, as we’d love to meet you. Please see our Candidate Privacy Policy for more information on how Braze processes your personal information during the recruitment process and, if applicable based on your location, how you can exercise any privacy rights.