Senior Digital Analyst

Secure Every Identity, from AI to Human Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence. This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk. About the Role We are seeking an experienced and data-driven Senior Digital Analyst to join our team. In this role, you will collaborate closely with our lead digital analytics experts, serving as a key contributor to our digital analytics operations with a strong emphasis on Adobe Analytics. You will play a crucial role in supporting our digital user experience by ensuring robust data collection, building intuitive reporting workspaces, and helping to empower cross-functional teams to make data-informed decisions. Key Responsibilities Analytics Strategy & Reporting: Leverage your deep knowledge of Adobe Analytics to help build, maintain, and optimize complex Workspaces that deliver actionable insights to stakeholders across the organization. Team Enablement: Support a data-driven culture by assisting in the onboarding, training, and enabling of team members to effectively utilize Adobe Workspace for self-service reporting and analysis. Data Quality & QA: Participate in the functional Quality Assurance (QA) of Adobe Analytics tracking implementations to ensure accurate and reliable data collection across digital properties. Troubleshooting: Proactively monitor, troubleshoot, and debug data tracking anomalies or reporting issues, working closely with primary subject matter experts, engineering, and marketing operations teams to deploy fixes. Data Architecture & Classification: Assist in the management and maintenance of tracking architectures, including dimensions, metrics, segmentation, marketing channels, and classifications. Required Qualifications Expert-Level Adobe Analytics: Deep, hands-on knowledge of how Adobe Analytics for 4 years works under the hood, including custom dimensions (eVars/props), events, advanced segmentation, marketing channel processing rules, and classifications. Workspace Mastery: Extensive experience in designing, building, and curating Adobe Analytics Workspaces tailored to different stakeholder needs. Mentorship & Training: Proven experience onboarding and enabling cross-functional team members (marketing, product, etc.) to use Adobe Workspace effectively. Debugging Expertise: Strong technical ability to troubleshoot and debug tracking issues using browser network tools, developer consoles, and analytics debugging extensions. Functional QA: Demonstrated experience executing functional QA for tracking deployments to validate analytics payloads before and after production releases. Preferred Qualifications (Nice to Have) Working knowledge of SQL for data querying and analysis. Hands-on experience working with Adobe Launch / Data Collection Tags . Experience implementing and managing tags via Google Tag Manager (GTM) . Working knowledge of Google Analytics 4 (GA4) and its event-based data model. #LI-Hybrid #P25155_3434078 The Okta Experience Supporting Your Well-Being Driving Social Impact Developing Talent and Fostering Connection + Community We are intentional about connection. Our global community, spanning over 20 offices worldwide, is united by a drive to innovate. Your journey begins with an immersive, in-person onboarding experience designed to accelerate your impact and connect you to our mission and team from day one. Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws. If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding please use this Form to request an accommodation. Notice for New York City Applicants & Employees: Okta may use Automated Employment Decision Tools (AEDT), as defined by New York City Local Law 144, that use artificial intelligence, machine learning, or other automated processes to assist in our recruitment and hiring process. In accordance with NYC Local Law 144, if you are an applicant or employee residing in New York City, please click here to view our full NYC AEDT Notice. Okta is committed to complying with applicable data privacy and security laws and regulations. For more information, please see our Personnel and Job Candidate Privacy Notice at https://www.okta.com/legal/personnel-policy/ .