Lead Global Marketing Campaigns Manager

GitLab is the intelligent orchestration platform for DevSecOps. GitLab enables organizations to increase developer productivity, improve operational efficiency, reduce security and compliance risk, and accelerate digital transformation. More than 50 million registered users and more than 50% of the Fortune 100* trust GitLab to ship better, more secure software faster. The same principles built into our products are reflected in how our team works: we embrace AI as a core productivity multiplier, with all team members expected to incorporate AI into their daily workflows to drive efficiency, innovation, and impact. GitLab is where careers accelerate, innovation flourishes, and every voice is valued. Our high-performance culture is driven by our values and continuous knowledge exchange, enabling our team members to reach their full potential while collaborating with industry leaders to solve complex problems. Co-create the future with us as we build technology that transforms how the world develops software. * Fortune 500® is a registered trademark of Fortune Media IP Limited, used under license. Claim based on GitLab data. Fortune 100 refers to the top 20% ranked companies in the 2025 Fortune 500 list, published in June 2025. Fortune and Fortune Media IP Limited are not affiliated with, and do not endorse products or services of GitLab. An overview of this role This is a defining moment for GitLab's Global Campaigns function. As a Staff Marketing Campaigns Manager, you'll help shape the next chapter of how global campaigns are planned, run, and measured at GitLab, evolving the operating model for the function and proving it out through GitLab's most strategically important campaign motion: upsell and expansion. You'll partner closely with Product, Growth, Sales, and Marketing leadership to shape how the company drives product-led growth and expansion revenue globally, and you'll set the strategic and operational standards the broader campaigns organization runs on. The right person sees a function ready for its next chapter and wants to help design what it becomes. What you'll do Help define the next operating model for GitLab's Global Campaigns function, including how strategy is set, how programs are scoped and resourced, how performance is measured, and how the team partners with Product, Growth, and Regional Campaigns across geographies. Build the frameworks, playbooks, and measurement models that the broader campaigns organization will use to plan and execute at scale, evolving today's approaches into a more repeatable system designed for global reach. Own the strategic direction for GitLab's global upsell and expansion campaign portfolio, using it as the flagship proof point for the evolved operating model. Partner with Product Growth, Product Marketing, Sales, and Revenue leadership to shape expansion strategy upstream, influencing packaging, pricing motions, and go-to-market sequencing. Partner with Regional Campaigns, Localization, and international GTM leaders to ensure global campaigns are designed for regional activation, with the right adaptability built in for AMER, EMEA, APAC, and LATAM markets. Lead high-visibility integrated campaigns that span multiple product tiers, audiences, and geographies, including new motions where goals and success criteria still need to be defined. Own the analytics, experimentation, and budget strategy for expansion campaigns, including attribution, incrementality testing, funnel diagnostics, and the investment decisions that determine where campaign dollars drive the highest return. Set the bar for technical and strategic quality across the team, mentoring Senior and Lead campaign managers and raising the overall capability of the function. Represent Global Campaigns in executive forums, translating performance into clear business narratives and aligning leaders on expansion priorities across regions. What you'll bring Deep B2B SaaS marketing experience, with a track record of leading integrated campaign strategy for product-led growth, customer expansion, or upsell motions. Direct experience evolving a marketing function's operating model, shaping how a team plans, executes, and measures its work, not just running campaigns within an existing system. Experience operating globally, with a track record of building or scaling campaigns across multiple regions and partnering effectively with regional GTM teams. A history of leading ambiguous, multi-quarter initiatives end to end, from identifying the opportunity through execution, measurement, and iteration. Proven ability to influence Product, Growth, Sales, and Marketing leaders at the VP and C-level, including shaping decisions well beyond direct ownership. Strong analytical depth combined with budget ownership, with hands-on use of attribution modeling, incrementality testing, cohort analysis, and funnel diagnostics to guide campaign investment decisions and reallocate spend toward what's working. Technical fluency with developer, DevOps, or platform engineering audiences, and the ability to translate technical value into campaign strategy that resonates. Experience setting standards for a marketing function, mentoring senior individual contributors, and raising the bar on strategic quality. Fluency working across modern marketing automation, CRM, and analytics stacks such as Marketo, Iterable, and Salesforce, applied to measurement and experimentation rather than execution. Experience in DevOps, developer tools, or open source ecosystems, preferred. A background that spans product marketing, growth, and lifecycle marketing, preferred. Having been a key contributor on a prior team that strengthened how its campaigns function operated, preferred. About the team The Marketing Campaigns team at GitLab is entering its next chapter. As GitLab invests more deeply in product-led growth and expansion, we're evolving how a global campaigns function should operate, how it partners with Product and Growth, how it measures impact, and how it scales repeatable motions across regions. This role joins the Global Campaigns team to help shape what comes next. The team is split into two closely connected groups: Global Campaigns, which owns integrated strategy tied to product and go-to-market priorities, and Regional Campaigns, which activates those strategies in market to drive pipeline. We work at the intersection of strategy, messaging, and measurable business impact, and we're a strong fit for someone who wants to help shape how a global campaigns function operates while contributing to GitLab's mission to enable everyone to contribute to and co-create the software that powers our world. The base salary range for this role’s listed level is currently for residents of the United States only. This range is intended to reflect the role's base salary rate in locations throughout the US. Grade level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, alignment with market data, and geographic location. The base salary range does not include any bonuses, equity, or benefits. See more information on our benefits and equity . Sales roles are also eligible for incentive pay targeted at up to 100% of the offered base salary. United States Salary Range $139,200 — $235,200 USD How GitLab Supports Full-Time Employees Benefits to support your health, finances, and well-being Flexible Paid Time Off Team Member Resource Groups Equity Compensation & Employee Stock Purchase Plan Growth and Development Fund Parental Leave Please note that we welcome interest from candidates with varying levels of experience; many successful candidates do not meet every single requirement. Additionally, studies have shown that people from underrepresented groups are less likely to apply to a job unless they meet every single qualification. If you're excited about this role, please apply and allow our recruiters to assess your application. Country Hiring Guidelines: GitLab hires new team members in countries around the world. All of our roles are remote, however some roles may carry specific location-based eligibility requirements. Our Talent Acquisition team can help answer any questions about location after starting the recruiting process. Privacy Policy: Please review our Recruitment Privacy Policy. Your privacy is important to us. GitLab is proud to be an equal opportunity workplace and is an affirmative action employer. GitLab’s policies and practices relating to recruitment, employment, career development and advancement, promotion, and retirement are based solely on merit, regardless of race, color, religion, ancestry, sex (including pregnancy, lactation, sexual orientation, gender identity, or gender expression), national origin, age, citizenship, marital status, mental or physical disability, genetic information (including family medical history), discharge status from the military, protected veteran status (which includes disabled veterans, recently separated veterans, active duty wartime or campaign badge veterans, and Armed Forces service medal veterans), or any other basis protected by law. GitLab will not tolerate discrimination or harassment based on any of these characteristics. See also GitLab’s EEO Policy and EEO is the Law . If you have a disability or special need that requires accommodation , please let us know during the recruiting process .