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Ramp

Director, Performance Marketing

Ramp

New York, NY (HQ) $191K–$291K 1d ago
Marketing AnalystHybridDirector+

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HybridDirector+Posted 1d ago

Compensation

Salary & market context

$191K–$291K

223% above the BLS national median

BLS national median: $74,680

  • $10,000
  • BENEFITS AVAILABLE TO ALL FULL-TIME RAMP EMPLOYEES (GLOBAL) • Flexible PTO • Unlimited AI token usage • Centralized home-office equipment ordering • Health and wellness stipend • Budget for intra-office travel • Weekly coffee stipend UNITED STATES • 100% medical, dental & vision insurance coverage for you, with partial coverage for dependents • One Medical annual membership • 401(k), including employer match on contributions made while employed by Ramp • Fertility HRA (up to $10,000 per year) • Parental leave: up to 16 weeks (birthing + bonding) or 8 weeks (bonding only) at 100% pay • Pet insurance • In-office perks: lunch, snacks, drinks, and more • Relocation support to NYC or SF (as needed) CANADA • Group medical, dental, and vision coverage through Sun Life • Life, AD&D, and disability coverage • Fertility drug coverage (up to $4,000 lifetime) • Group Retirement Plan with employer match (RRSP + DPSP) • Parental leave: up to 16 weeks (birthing + bonding) or 8 weeks (bonding only) at 100% pay, with additional time available at reduced pay • Employee Assistance Program and virtual care through Lumino Health UNITED KINGDOM • Private medical insurance through Freedom Elite • Virtual GP and at-home care via eMed x Livi • Workplace pension through Penfold, with salary sacrifice option • Parental leave: up to 16 weeks (birthing + bonding) or 8 weeks (bonding only) at 100% pay with additional time available at reduced pay REFERRAL INSTRUCTIONS If you are being referred for the role, please contact that person to apply on your behalf.

Requirements

Top requirements

  • WHAT YOU'LL DO - Lead Ramp’s multi-channel performance marketing strategy across paid search, paid social, affiliates, direct mail, creative experimentation, and more. - Manage and mentor a team of channel leads, fostering a culture of accountability, creativity, and data-driven decision-making. - Design and implement frameworks for budget allocation, attribution, and forecasting to maximize ROI across channels. - Partner with Analytics, Product, and Finance to measure performance, optimize spend, and ensure strong alignment with company growth goals. - Drive systematic creative experimentation, working closely with design and content teams to improve conversion rates. - Identify, test, and scale emerging performance channels and technologies to future-proof Ramp’s growth. - Report on key performance metrics and provide insights to executive leadership, ensuring transparency and strategic alignment.
  • WHAT YOU NEED - 8+ years of performance marketing experience, with at least 3+ years managing a team in high-growth B2B, SaaS, or fintech. - Proven success scaling large performance budgets ($10M+ annually) across multiple channels. - Strong analytical skills with mastery of attribution, incrementality testing, and ROI measurement. - Demonstrated creativity in campaign strategy and a willingness to challenge conventional approaches. - Exceptional leadership and people management skills with a track record of building and developing teams. - Strong business acumen and judgment to balance efficiency with bold growth bets.
  • NICE-TO-HAVES - Experience in fintech, payments, or SaaS with long sales cycles. - Exposure to influencer/UGC, connected TV, or other frontier channels. - MBA or advanced degree in quantitative or business discipline.

Perks & setup

Benefits candidates care about

  • BENEFITS AVAILABLE TO ALL FULL-TIME RAMP EMPLOYEES (GLOBAL) • Flexible PTO • Unlimited AI token usage • Centralized home-office equipment ordering • Health and wellness stipend • Budget for intra-office travel • Weekly coffee stipend UNITED STATES • 100% medical, dental & vision insurance coverage for you, with partial coverage for dependents • One Medical annual membership • 401(k), including employer match on contributions made while employed by Ramp • Fertility HRA (up to $10,000 per year) • Parental leave: up to 16 weeks (birthing + bonding) or 8 weeks (bonding only) at 100% pay • Pet insurance • In-office perks: lunch, snacks, drinks, and more • Relocation support to NYC or SF (as needed) CANADA • Group medical, dental, and vision coverage through Sun Life • Life, AD&D, and disability coverage • Fertility drug coverage (up to $4,000 lifetime) • Group Retirement Plan with employer match (RRSP + DPSP) • Parental leave: up to 16 weeks (birthing + bonding) or 8 weeks (bonding only) at 100% pay, with additional time available at reduced pay • Employee Assistance Program and virtual care through Lumino Health UNITED KINGDOM • Private medical insurance through Freedom Elite • Virtual GP and at-home care via eMed x Livi • Workplace pension through Penfold, with salary sacrifice option • Parental leave: up to 16 weeks (birthing + bonding) or 8 weeks (bonding only) at 100% pay with additional time available at reduced pay REFERRAL INSTRUCTIONS If you are being referred for the role, please contact that person to apply on your behalf.

Why candidates care

Benefits & perks

  • BENEFITS AVAILABLE TO ALL FULL-TIME RAMP EMPLOYEES (GLOBAL) • Flexible PTO • Unlimited AI token usage • Centralized home-office equipment ordering • Health and wellness stipend • Budget for intra-office travel • Weekly coffee stipend UNITED STATES • 100% medical, dental & vision insurance coverage for you, with partial coverage for dependents • One Medical annual membership • 401(k), including employer match on contributions made while employed by Ramp • Fertility HRA (up to $10,000 per year) • Parental leave: up to 16 weeks (birthing + bonding) or 8 weeks (bonding only) at 100% pay • Pet insurance • In-office perks: lunch, snacks, drinks, and more • Relocation support to NYC or SF (as needed) CANADA • Group medical, dental, and vision coverage through Sun Life • Life, AD&D, and disability coverage • Fertility drug coverage (up to $4,000 lifetime) • Group Retirement Plan with employer match (RRSP + DPSP) • Parental leave: up to 16 weeks (birthing + bonding) or 8 weeks (bonding only) at 100% pay, with additional time available at reduced pay • Employee Assistance Program and virtual care through Lumino Health UNITED KINGDOM • Private medical insurance through Freedom Elite • Virtual GP and at-home care via eMed x Livi • Workplace pension through Penfold, with salary sacrifice option • Parental leave: up to 16 weeks (birthing + bonding) or 8 weeks (bonding only) at 100% pay with additional time available at reduced pay REFERRAL INSTRUCTIONS If you are being referred for the role, please contact that person to apply on your behalf.

Start here

Requirements

  • WHAT YOU'LL DO - Lead Ramp’s multi-channel performance marketing strategy across paid search, paid social, affiliates, direct mail, creative experimentation, and more. - Manage and mentor a team of channel leads, fostering a culture of accountability, creativity, and data-driven decision-making. - Design and implement frameworks for budget allocation, attribution, and forecasting to maximize ROI across channels. - Partner with Analytics, Product, and Finance to measure performance, optimize spend, and ensure strong alignment with company growth goals. - Drive systematic creative experimentation, working closely with design and content teams to improve conversion rates. - Identify, test, and scale emerging performance channels and technologies to future-proof Ramp’s growth. - Report on key performance metrics and provide insights to executive leadership, ensuring transparency and strategic alignment.
  • WHAT YOU NEED - 8+ years of performance marketing experience, with at least 3+ years managing a team in high-growth B2B, SaaS, or fintech. - Proven success scaling large performance budgets ($10M+ annually) across multiple channels. - Strong analytical skills with mastery of attribution, incrementality testing, and ROI measurement. - Demonstrated creativity in campaign strategy and a willingness to challenge conventional approaches. - Exceptional leadership and people management skills with a track record of building and developing teams. - Strong business acumen and judgment to balance efficiency with bold growth bets.
  • NICE-TO-HAVES - Experience in fintech, payments, or SaaS with long sales cycles. - Exposure to influencer/UGC, connected TV, or other frontier channels. - MBA or advanced degree in quantitative or business discipline.

Responsibilities

What you'll do

  • Lead Ramp’s multi-channel performance marketing strategy across paid search, paid social, affiliates, direct mail, creative experimentation, and more.
  • Manage and mentor a team of channel leads, fostering a culture of accountability, creativity, and data-driven decision-making.
  • Design and implement frameworks for budget allocation, attribution, and forecasting to maximize ROI across channels.
  • Partner with Analytics, Product, and Finance to measure performance, optimize spend, and ensure strong alignment with company growth goals.
  • Drive systematic creative experimentation, working closely with design and content teams to improve conversion rates.
  • Identify, test, and scale emerging performance channels and technologies to future-proof Ramp’s growth.
  • Report on key performance metrics and provide insights to executive leadership, ensuring transparency and strategic alignment.
  • WHAT YOU NEED

Role snapshot

About the role

ABOUT RAMP

Ramp is building the smart infrastructure for finance teams, embedded in the transaction flow of every dollar a business spends. We automate how over $200B in annualized spend flows in and out of 70,000+ companies: authorizing payments, flagging risk, categorizing spend, and closing books.

The problems are high-stakes, data-dense, and unforgiving.

We hire people with high agency and high urgency. We look for slope over intercept. We care less about where you trained and more about what you’ve built. At Ramp, everyone is a builder who owns problems end to end and makes consequential decisions that shape the outcome.

Source text

Full listing preview

ABOUT RAMP Ramp is building the smart infrastructure for finance teams, embedded in the transaction flow of every dollar a business spends. We automate how over $200B in annualized spend flows in and out of 70,000+ companies: authorizing payments, flagging risk, categorizing spend, and closing books. The problems are high-stakes, data-dense, and unforgiving. We hire people with high agency and high urgency. We look for slope over intercept. We care less about where you trained and more about what you’ve built. At Ramp, everyone is a builder who owns problems end to end and makes consequential decisions that shape the outcome. The median Ramp customer saves 5% and grows revenue 16% in their first year – far in excess of businesses operating without Ramp. We believe every ambitious company deserves the same. If you want to build systems that directly shape how companies move and manage billions, Ramp is the place to do it. ABOUT THE ROLE Ramp is seeking a Director of Performance Marketing to lead and scale our high-performing acquisition engine. You will own the strategy and execution across paid search, paid social, direct mail, affiliates, creative experimentation, and emerging channels. This role requires a balance of analytical rigor, creativity, and strategic leadership to optimize Ramp’s substantial marketing investment for maximum impact. As a key member of the Growth leadership team, you’ll manage and mentor a team of channel experts, drive efficiency at scale, and ensure Ramp stays ahead of the curve in performance marketing innovation. WHAT YOU'LL DO - Lead Ramp’s multi-channel performance marketing strategy across paid search, paid social, affiliates, direct mail, creative experimentation, and more. - Manage and mentor a team of channel leads, fostering a culture of accountability, creativity, and data-driven decision-making. - Design and implement frameworks for budget allocation, attribution, and forecasting to maximize ROI across channels. - Partner with Analytics, Product, and Finance to measure performance, optimize spend, and ensure strong alignment with company growth goals. - Drive systematic creative experimentation, working closely with design and content teams to improve conversion rates. - Identify, test, and scale emerging performance channels and technologies to future-proof Ramp’s growth. - Report on key performance metrics and provide insights to executive leadership, ensuring transparency and strategic alignment. WHAT YOU NEED - 8+ years of performance marketing experience, with at least 3+ years managing a team in high-growth B2B, SaaS, or fintech. - Proven success scaling large performance budgets ($10M+ annually) across multiple channels. - Strong analytical skills with mastery of attribution, incrementality testing, and ROI measurement. - Demonstrated creativity in campaign strategy and a willingness to challenge conventional approaches. - Exceptional leadership and people management skills with a track record of building and developing teams. - Strong business acumen and judgment to balance efficiency with bold growth bets. NICE-TO-HAVES - Experience in fintech, payments, or SaaS with long sales cycles. - Exposure to influencer/UGC, connected TV, or other frontier channels. - MBA or advanced degree in quantitative or business discipline. BENEFITS AVAILABLE TO ALL FULL-TIME RAMP EMPLOYEES (GLOBAL) • Flexible PTO • Unlimited AI token usage • Centralized home-office equipment ordering • Health and wellness stipend • Budget for intra-office travel • Weekly coffee stipend UNITED STATES • 100% medical, dental & vision insurance coverage for you, with partial coverage for dependents • One Medical annual membership • 401(k), including employer match on contributions made while employed by Ramp • Fertility HRA (up to $10,000 per year) • Parental leave: up to 16 weeks (birthing + bonding) or 8 weeks (bonding only) at 100% pay • Pet insurance • In-office perks: lunch, snacks, drinks, and more • Relocation support to NYC or SF (as needed) CANADA • Group medical, dental, and vision coverage through Sun Life • Life, AD&D, and disability coverage • Fertility drug coverage (up to $4,000 lifetime) • Group Retirement Plan with employer match (RRSP + DPSP) • Parental leave: up to 16 weeks (birthing + bonding) or 8 weeks (bonding only) at 100% pay, with additional time available at reduced pay • Employee Assistance Program and virtual care through Lumino Health UNITED KINGDOM • Private medical insurance through Freedom Elite • Virtual GP and at-home care via eMed x Livi • Workplace pension through Penfold, with salary sacrifice option • Parental leave: up to 16 weeks (birthing + bonding) or 8 weeks (bonding only) at 100% pay with additional time available at reduced pay REFERRAL INSTRUCTIONS If you are being referred for the role, please contact that person to apply on your behalf. OTHER NOTICES Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Beware of recruiting scams: Ramp will only contact you through official @Ramp.com http://Ramp.com email addresses and will never ask for payment or sensitive personal information during the hiring process. Ramp Applicant Privacy Notice https://ramp.com/legal/applicant-privacy-notice