Google Analytics 4 vs Adobe Analytics: Which Should You Learn First?
Google Analytics 4 and Adobe Analytics are the two dominant platforms in marketing analytics, but they serve fundamentally different segments. As a hiring manager who has built analytics stacks at both enterprise and startup scale, I can tell you that the right choice depends entirely on where you want to work. GA4 is free, ubiquitous, and used by over 55% of all websites according to W3Techs. Adobe Analytics is enterprise-grade, costs six figures annually, and is used primarily by Fortune 500 companies. The median salary for market research analysts is $76,950 according to BLS data, but analysts with Adobe Analytics expertise at enterprise companies often command 20-30% above that median.
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Atticus Li
Hiring manager for marketing analysts and career coach. Champions underdogs and high-ambition individuals building careers in marketing analytics and experimentation.