Marketing Analytics Blog
Career guides, skills tutorials, salary insights, and job search strategies for marketing analytics professionals.
347 articles
Marketing Intelligence Analyst: Role, Skills, Salary & Career Path
Everything you need to know about the Marketing Intelligence Analyst role — responsibilities, required skills, salary ranges, career progression, and how it differs from standard marketing analyst positions. Based on analysis of 500+ job listings.
Bayesian A/B Testing for Marketing: A Practical Guide for Analysts
Learn how Bayesian A/B testing works for marketing campaigns. This guide covers the key differences from frequentist testing, when to use Bayesian methods, practical implementation examples, and how to communicate Bayesian results to stakeholders.
Amplitude for Marketing Analysts: A Complete Product Analytics Guide
Learn how to use Amplitude for marketing analytics — from event tracking and funnel analysis to cohort building, retention curves, and campaign attribution. A practical guide for marketing analysts transitioning into product analytics.
Marketing Analytics Certifications Worth Getting in 2025-2026
A comprehensive guide to the most valuable marketing analytics certifications for career advancement. Covers free and paid certifications with honest assessments of their ROI for your career.
Remote Marketing Analyst Jobs: How to Find, Land, and Succeed in Remote Analytics Roles
Complete guide to finding and succeeding in remote marketing analyst jobs. Covers where to search, how to stand out, remote interview tips, and strategies for thriving as a remote analyst.
Marketing Analytics for B2B SaaS: The Complete Measurement Framework
Build a comprehensive marketing analytics framework for B2B SaaS, covering lead generation metrics, pipeline attribution, account-based measurement, and the metrics that drive SaaS growth.
SQL Window Functions for Marketing Analysts: Practical Examples and Use Cases
Master SQL window functions for marketing analytics with practical examples. Learn ROW_NUMBER, RANK, LAG, LEAD, running totals, and moving averages applied to real marketing data scenarios.
Marketing Analytics for Non-Profit Organizations: Measuring Impact on a Budget
Learn how non-profit organizations can leverage marketing analytics to maximize donor acquisition, improve fundraising campaigns, and measure mission impact—even with limited budgets.
How to Negotiate Your Marketing Analyst Salary: A Data-Driven Guide
Use data and strategy to negotiate a higher marketing analyst salary. Covers research methods, timing, scripts, and tactics for both new offers and current role negotiations.
Marketing Analytics for Gaming and Mobile Apps: Metrics, Tools, and Strategies
Master marketing analytics for gaming and mobile app companies. Learn about UA metrics, ROAS optimization, cohort analysis, SKAN measurement, and the unique challenges of mobile app marketing.
Klaviyo Analytics for Marketing: Mastering Email and SMS Performance Measurement
Master Klaviyo analytics for email and SMS marketing measurement. Learn key metrics, segmentation strategies, flow optimization, and how to use Klaviyo data for marketing decisions.
Digital Marketing Analyst: Complete Career Guide for 2025-2026
Everything you need to know about the digital marketing analyst role: responsibilities, required skills, salary ranges, career progression, and how to land your first position.
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