Marketing Analytics Blog

dbt for Marketing Analysts: A Complete Guide to Data Transformation

Learn how dbt (data build tool) empowers marketing analysts to build reliable data pipelines, create reusable metrics, and transform raw marketing data into actionable insights.

Marketing Analytics vs Marketing Operations: Understanding the Difference

A clear comparison of marketing analytics and marketing operations roles — responsibilities, skills, tools, career paths, and when each role is the right fit for you.

GA4 Migration Checklist: Everything Marketing Analysts Need to Verify Post-Migration

The definitive GA4 migration checklist for marketing analysts — verify tracking, fix common issues, configure conversions, set up BigQuery export, and ensure data quality.

Marketing Analytics OKRs: How to Set Goals That Drive Impact

How to set effective OKRs for marketing analytics teams — goal frameworks, example OKRs by function, common mistakes, and how to align analytics goals with business outcomes.

Building a Marketing Experimentation Program: From First Test to Testing Culture

How to build a marketing experimentation program from scratch — statistical foundations, test prioritization, tool selection, building a testing culture, and scaling to 100+ experiments per year.

Your First 90 Days as a Marketing Analyst: The Complete Playbook

A week-by-week guide for new marketing analysts — what to learn, who to meet, what to deliver, and how to make an impact in your first 90 days on the job.

Top Machine Learning Engineer Interview Questions to Land Your Next Remote Job

Decoding the Analytics Engineer Job Description

8 Career Change Resume Examples for Data and Analytics Professionals

How to Land High Paying Remote Machine Learning Jobs

10 Data Science Portfolio Projects to Land Your Next Remote Job

How to Write a Resume Summary to Land a Remote Data Job