Paid Social Advertising Specialist

Who We Are: We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit. As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients. At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways. Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey. ***Proficiency in spoken and written English at an advanced level is required for this role. A day in the life: The Paid Advertising Specialist is responsible for supporting the execution and performance of paid advertising campaigns across their book of business, partnering closely with the lead Supervisor or independently owning end-to-end strategy for a select group of core clients. The Paid Advertising Specialist is an attentive learner, eager to problem solve, and hungry to grow their technical, strategic, and analytical skills. They have great communication skills and collaborate well with their Supervisor. They are known for their reliability and attention to detail, resulting in high-quality work delivered on time. They are actively involved in supporting reporting, optimizations, and routine campaign management. They are a self-starter when it comes to their responsibilities and manage their workflow efficiently and effectively. Responsibilities: Successful management of designated paid media accounts Meet pacing and KPI requirements for held accounts Work with Account Managers and the Media Supervisor to identify client goals, priorities and efficiency requirements. Actively works to increase billing for existing accounts and propose opportunities to expand media coverage for new accounts Continually work to learn new strategies, test new platforms, and expand Cardinal’s Paid Media offerings. Function as primary point of contact internally. Responsible for pacing and performance of accounts. Responsible for generating reporting, and contributing to performance insights with Supervisor for designated accounts. Responsible for the ongoing maintenance of held accounts including but not limited to optimizations, structural updates, bidding methodologies, conversion types and copy revisions Contribute strategic ideation on all accounts, designing and adjusting campaign strategies to meet each client’s business goals (and internal objectives) Responsible for designing and deploying tests in accounts on a monthly and quarterly cadence (structural, targeting, creative & messaging, conversion, etc.) Responsible for continual testing, verification, and improvement of full-funnel structures Maintain flawless execution across all paid advertising platforms (Meta, Google, TikTok, etc.), ensuring accurate setup, tracking, naming conventions, and rigorous QA with zero revenue-impacting errors. Operate with high ownership and autonomy, independently managing timelines, budgets, pacing, and day-to-day performance without the need for reminders or constant oversight. Execute and optimize paid advertising programs end-to-end, including ad builds, optimizations, reporting, pacing, and ongoing performance monitoring. Demonstrate strong strategic thinking, proactively identifying growth opportunities, forming test hypotheses, and recommending data-backed optimizations aligned to client goals. Maintain a client-first mindset, consistently incorporating client objectives, constraints, and brand nuances into executional and strategic decision-making. Show calm, solutions-oriented problem solving, especially during performance volatility, technical issues, or major campaign pivots. Ensure accurate budget pacing and adherence to planned spend, proactively flagging risks or opportunities before issues arise. Own the upkeep and execution of client testing roadmaps, including project management of next steps and prioritization of experiments. Deliver on-time launches and updates for all campaigns and key deliverables. Autonomously prepare and present performance reports and recaps, using clear data storytelling to communicate insights and next steps. Leverage Power Digital’s Nova ecosystem, including Power Circuit and nova Creative Affinity, to inform strategy, execution, and reporting. Add value beyond execution by introducing new ideas, efficiencies, frameworks, or process improvements that enhance team operations or client outcomes. Utilize AI technologies to improve efficiency, performance analysis, and operational workflows where applicable. Role Requirements: 1-2 years of digital marketing, and ≥6 months hands‑on Meta Ads; Agency experience a plus 1+ years of experience with Direct Response marketing specifically in Lead Gen, E-Commerce and B2B a plus 1+ years experience with Meta or Google Ads for direct response campaigns; additional platforms a plus (TikTok Ads, LinkedIn Ads, Pinterest Ads, etc) 1+ years experience leading paid advertising strategy for direct response marketing efforts 1+ years experience with Google Analytics, Shopify; other technical platforms a plus 1 year experience client facing and handling communications Excellent Excel skills with clear understanding of advanced Excel features Excellent data analytics skillsHighly dependable, self-starter, high energy, positive attitude with good organization, and time management skills Entrepreneurial spirit with a passion for problem-solving, continued learning, and personal development Key Performance Indicators (KPIs) Managing a full workload indicated by $20K revenue/employee 90% Client Retention, evaluated biannually Most Important Things (MITs) Strategically Manage and Communicate Performance Insights Execute and Optimize Paid Advertising Campaigns Across Channels Leverage Tools and Technology for Efficiency and Innovation Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility. Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at https://powerdigitalmarketing.com/company/careers/ . If you have any doubts about the authenticity of any messaging behalf of Power Digital, please send us an email at recruiting@powerdigital.com before taking any further action in relation to the correspondence.