Blue Shield of California

Member Marketing Analyst, Principal

Blue Shield of California

El Dorado, Union County $106K+ 1d ago
Marketing AnalystOn-siteSenior level

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On-siteSenior levelPosted 1d ago

Compensation

Salary & market context

$106K+

42% above the BLS national median

BLS national median: $74,680

Requirements

Core skills

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Perks & setup

Work setup

  • On-site
  • Senior level
  • Posted 1d ago

Responsibilities

What you'll do

  • Description ​​Your Role​ The Digital & Measurement team is responsible for turning Brand and Marketing strategies into digital-first experiences that deliver measurable business outcomes.
  • You will partner close…

Role snapshot

About the role

Description ​​Your Role​ The Digital & Measurement team is responsible for turning Brand and Marketing strategies into digital-first experiences that deliver measurable business outcomes. The Member Marketing Analyst, Principal will report to the Sr. Manager of Digital & Measurement and serve as the strategic bridge between member data insights and member marketing strategy and operations, ensuring welcome, engagement, and retention efforts are grounded in lifetime value. You will partner close…

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Description ​​Your Role​ The Digital & Measurement team is responsible for turning Brand and Marketing strategies into digital-first experiences that deliver measurable business outcomes. The Member Marketing Analyst, Principal will report to the Sr. Manager of Digital & Measurement and serve as the strategic bridge between member data insights and member marketing strategy and operations, ensuring welcome, engagement, and retention efforts are grounded in lifetime value. You will partner close…