How to Write a Professional Summary That is Attention Grabbing

Attius Li- Author
Atticus Li
Resume & Cover Letters
August 8, 2024
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Writing a professional summary is like crafting an elevator pitch—it needs to be concise, impactful, and memorable. As a brief overview of your experience, skills, and achievements, a professional summary is often the first thing recruiters and hiring managers read when reviewing your resume.

In a job search, getting it right is crucial. With recruiters spending an average of just six seconds reviewing each resume, a well-crafted professional summary can make all the difference in getting noticed.

Key trends in professional summaries include the use of strong action verbs and power words, which can boost your interview chances, and the inclusion of quantifiable achievements.

While it may seem overwhelming to condense your entire career into a few sentences, with the right approach, you can create a professional summary that grabs attention and sets you apart from the competition.

Here's how to do it.

Table of Contents

I. The Purpose of a Professional Summary

II. Key Elements of an Effective Professional Summary

  1. Use of Action Verbs
  2. Inclusion of Quantifiable Achievements
  3. Highlighting Key Skills
  4. Tailored to the Job Description

III. Step-by-Step Guide to Writing Your Summary

  1. Start with a Strong Opening
  2. Mention Your Professional Title and Experience
  3. Include Specific Accomplishments
  4. Use Keywords from the Job Listing

IV. Tips on How to Write a Professional Summary

  1. Keep it Concise and Direct
  2. Use Persuasive Language
  3. Avoid Common Clichés
  4. Ensure It's Targeted to the Role

V. Examples of Effective Professional Summaries

  1. Example for a Recent Graduate
  2. Example for a Mid-Level Professional
  3. Example for a Senior Executive

VI. Common Mistakes to Avoid in Your Summary

  1. Being Too Vague
  2. Overusing Buzzwords
  3. Providing Too Much Personal Information

VII. Advanced Techniques for Enhancing Your Summary

  1. Using Psychological Triggers
  2. Implementing a Tailored Approach

VIII. Editing and Finalizing Your Summary

  1. Proofreading for Grammar and Spelling
  2. Getting Feedback from Industry Peers

IX. FAQs

The Purpose of a Professional Summary

Your professional summary is more than just a brief intro—it's the key to unlocking an interview. A well-crafted summary showcases your value proposition, highlighting your most significant accomplishments and relevant experience.

By tailoring your summary to the job description and incorporating keywords, you'll increase your chances of passing through applicant tracking systems (ATS) and catching the hiring manager's eye. An effective summary is concise, clear, and compelling, making it essential to use action verbs, include quantifiable achievements, and emphasize key skills. 

By following these strategies, you'll create a professional summary that sets you apart from the competition.

Key Elements of an Effective Professional Summary

To craft a professional summary that truly shines, focus on the key elements that make it effective. This includes using action verbs to describe your achievements, highlighting specific skills that align with the job description, and quantifying your accomplishments to demonstrate the value you can bring to the organization.

Use of Action Verbs

Action verbs are powerhouses that can electrify your professional summary, making it more dynamic, engaging, and effective. Instead of falling flat with passive verbs like "was responsible for," charge ahead with action-packed alternatives like "managed," "created," "developed," or "improved."

When your action verbs do more than merely describe—when they narrate a work-related anecdote and quantify results wherever possible—they dramatically increase your chances of getting selected for an interview. Power words demonstrate how your best qualities can support business-critical roles, even for top-tier positions.

Your vibrant personality should shine through as you convey these achievements—preferably leading with metrics like "10% increase," "30% growth," or "$ cost savings." These metrics demonstrate productivity and credibility, making your achievements understandable and impressive.

Inclusion of Quantifiable Achievements

Incorporating quantifiable achievements into your professional summary is crucial—it sets you apart from other applicants. Boost your credibility by emphasizing results with actual numbers, such as exceeding quotas by 20% for six months or creating 50% more content than your predecessor in their first year.

Quantifying your accomplishments showcases your capabilities more powerfully than general claims ever could. Rather than stating you managed client relationships effectively, say instead: "managed rotating schedules for five clients daily." 

Employing specifics turns mere statements into testaments of professionalism, transforming that bland business analyst facade into vibrant, evidence-based, results-driven success stories.

Highlighting Key Skills

Highlighting key skills is a crucial aspect of a professional summary. Key skills are specific abilities and knowledge essential for performing a job successfully. Identify the key skills mentioned in the job description and highlight them in bullet points.

This will help you showcase your relevant skills and increase your chances of getting noticed by the hiring manager. For example, if you're applying for a marketing manager position, your key skills might include digital marketing, social media management, and content creation. 

You can list these skills in order of importance and relevance and even use a rating system to indicate your level of proficiency. This will give the hiring manager a clear idea of your strengths and weaknesses and help you stand out from other applicants.

Tailored to the Job Description

Aligning your professional summary to the job description is the next crucial step after highlighting key skills. It's about matching your skills and experiences to the specific requirements of the job posting.

Incorporating keywords from the job description into your summary will increase its compatibility with applicant tracking systems (ATS). Approximately 63% of recruiters prefer resumes customized to the job position, so it pays to adjust your summary.

For example, if the job listing mentions "digital marketing" or "data analysis," make sure to include those exact phrases in your summary. This will also help you pass ATS screenings and catch the eye of the hiring manager.

Step-by-Step Guide to Writing Your Summary

Crafting your summary isn’t as scary as it sounds—break it down into smaller tasks. Start by writing your opening sentence, something that captures your awesomeness in just one line. Next, highlight your experience—what makes you hireable—without being too generic.

Start with a Strong Opening

A strong opening sets you apart. Think of adjective-driven descriptions like "Results-oriented" or "Transformational leader." This approach immediately conveys your value proposition while framing your career narrative.

In six seconds—roughly how long employers spend scanning resumes—that adjective should spark interest by highlighting key skills and relevant experience, along with quantifiable achievements to reinforce your value.

Employers look for these elements when quickly reviewing resumes amidst competitive marketing campaigns, assessing customer retention through digital impressions, sales data, software development for cybersecurity strategies, agile safety logistics, and disaster recovery planning.

Mention Your Professional Title and Experience

As we've established how crucial starting strong is, we now need your reader invested enough that they care what you have done professionally. Give them something substantial: show off those hard-won titles. This sets you apart immediately.

Bold your professional title, along with those impressive years of experience like badges on your LinkedIn profile. If you've earned them, flaunt them! Descriptive phrases further ramp up that uniqueness factor, though hand-in-glove comes incredibly careful word selection, as many profiles accidentally veer toward overused claims like being an "amazing team player."

Instead, briefly pinpoint key accomplishments so that algorithms pick your profile from among the many others. If that lineup gets fact-checked, ensure it will hold up to questioning from HR.

Include Specific Accomplishments

Specific accomplishments showcase your value as a candidate. Consider listing significant accomplishments at the top of bullet points for each role. Limit to five accomplishments per position to maintain a concise, one-page resume.

The goal is to demonstrate skills and results. To structure achievement statements, use the STAR method: Situation, Task, Action, Result. This format helps you tell a story about your accomplishments, making them more engaging and memorable for the reader.

For example, instead of simply stating "increased sales by 25%," try "In a highly competitive market, I was tasked with boosting sales revenue. I developed and implemented a targeted marketing campaign, resulting in a 25% increase in sales within six months." 

By including specific accomplishments, you can show potential employers how you can drive results for their organization.

Use Keywords from the Job Listing

To increase your chances of passing ATS screenings and catching the attention of manual recruiters during resume scanning, include keywords from the job listing in your professional summary.

This means carefully reading the job description, identifying relevant keywords and phrases, and incorporating them into your summary naturally.

Think of it like this: ATS systems are designed to look for specific words and phrases that match the job requirements. By using these keywords in your summary, you're essentially saying, "Hey, I've got the skills and qualifications you're looking for!" For example, if the job listing mentions "agile methodology" or "project management," make sure to include those exact words in your summary.

This will help you pass ATS screenings and show manual recruiters that you've taken the time to tailor your application to the specific job.

Tips on How to Write a Professional Summary

Craft a professional summary that's as sharp as a razor—concise, persuasive, and laser-focused on the job you're after.

Keep it Concise and Direct

Your professional summary should be a quick snapshot of your skills and achievements. With employers spending an average of six seconds scanning a resume, it's vital to make every word count. Avoid filler words like "experienced" or "team player." Instead, focus on action verbs that highlight your skills. This approach ensures that your summary is sharp and impactful.

Use Persuasive Language

The language you use in your professional summary should be compelling and confident. Strong adjectives paired with action verbs can create a vivid picture of your capabilities. Whenever possible, quantify your achievements to provide concrete evidence of your skills. For example, "Increased sales by 20% through targeted marketing strategies" is more persuasive than a vague statement about “improved sales.”

Avoid Common Clichés

Clichés can dilute the effectiveness of your professional summary. Overused phrases like "driven professional" or "excellent communication skills" are generic and fail to distinguish you from other candidates. Instead of clichés, focus on specific examples of your skills and achievements that demonstrate your unique value.

Ensure It's Targeted to the Role

To differentiate yourself in a crowded job market, tailor your professional summary to each position you apply for. Focus on aligning your skills and experiences with the job description, incorporating relevant keywords to navigate applicant tracking systems (ATS) and appeal directly to hiring managers. This strategic customization ensures your resume stands out and effectively showcases why you're the perfect fit for the role.

Examples: 

  • “Orchestrated marketing campaigns with over 7 years of experience in crafting data-driven strategies. Mastered SEO and content marketing to amplify brand visibility and drive engagement. Elevated conversion rates by 30% through targeted social media initiatives.”
  • “Engineered high-performance applications over 5 years using Python and JavaScript. Specialized in designing scalable solutions and optimizing system performance. Led Agile teams to deliver quality software solutions.”
  • “Championed customer satisfaction with 4 years of experience managing inquiries and resolving issues effectively. Utilized CRM software and conflict resolution techniques to boost customer retention rates by 20%.”

Examples of Effective Professional Summaries

Here are snippets from stellar summaries—one belongs to Emma Taylor—an entry-level data scientist who catapulted her career by showcasing "a 25% increase in predictive model accuracy through machine learning algorithms," while Richard Lee—an IT project manager with over 10 years under his belt—emphasized "his three-year streak with zero critical system downtime."

Example for a Recent Graduate

As a recent graduate, your professional summary should shine a spotlight on education and relevant skills. This version of your resume should be concise, informative, and attention-grabbing to highlight transferable skills, relevant internship experience or relevant academic achievement.

Let's say you're a fresh graduate in marketing. Your summary could look something like this: 

"Recent marketing graduate with 2+ years of experience in social media management and content creation through internships and volunteer work. Skilled in SEO, Google Analytics, and Adobe Creative Suite. Achieved a 25% increase in followers for a local business's social media campaign."

With this example, it highlights her relevant skills, quantifiable achievements, and education—making you an attractive candidate for potential employers. By keeping it short and to the point, also ensuring that your summary doesn't get lost in the noise.

Example for a Mid-Level Professional

For mid-level professionals, highlight transferable skills, leadership experience, and achievements:

"Delivered high-impact IT projects for 7+ years. Led cross-functional teams to successfully complete projects on time and within budget. Spearheaded software application launch resulting in a 15% productivity increase."

Example for a Senior Executive

As a seasoned executive, your professional summary should highlight strategic planning, business development, and operations oversight—showcasing your ability to drive growth, improve efficiency, and foster innovation.

For instance, "Accomplished Senior Executive with 15+ years driving business growth. Spearheaded cross-functional teams, delivering 25% revenue growth and 30% productivity gains through process optimization. Proven track record in strategic leadership and execution."

A senior executive's summary should also incorporate quantifiable achievements and specific years of experience. Use a concise format with impactful quotes and bullet points to make your summary easy to scan.

" Transformational leader with 10+ years and a proven track record of success in managing P&L, developing strategic plans, and executing business turnarounds that resulted in 50% increase in market share within 2 years." 

By showcasing key accomplishments relevant to senior executive roles, you'll demonstrate your value as a high-impact leader who can drive business results.

Pro Tip: Consider a professional resume writer to craft your resume and highlight your relevant experiences in the professional summary section. Their expertise in highlighting your strengths and aligning your qualifications with the job description can make a significant difference. They know how to present your experience in a way that resonates with employers, increasing your chances of catching their attention.

Common Mistakes to Avoid in Your Summary

Your professional summary should showcase your skills—not sabotage them with overused buzzwords or too much personal info.

Being Too Vague

The biggest turnoff for hiring managers is vagueness in professional summaries. Employers want concrete details about achievements and facts they can verify. Why say "results-driven professional" when instead say "increased revenue by $123k through strategic marketing campaigns"? Replace general claims like "excellent leadership skills" with concrete accomplishments like "boosted team productivity by 40% within six months".

Providing specific examples—numbers included—enhances summary effectiveness big time! Emphasize contributions aligned directly against key job requirements stated outright within job postings. 

Overusing Buzzwords

When your professional summary relies too heavily on buzzwords, it risks sounding generic and blending into a sea of similar resumes. Clichés like “motivated self-starter” and “results-oriented” might appear impressive at first glance, but they often fail to capture your true strengths and unique qualities. 

To truly captivate employers, steer clear of these overused terms and instead focus on specific, powerful language that paints a vivid picture of your achievements and expertise. Highlight the unique skills and experiences that set you apart, and provide concrete examples that demonstrate your value. 

By doing so, you create a memorable summary that not only grabs attention but also authentically reflects your professional identity and contributions.

Providing Too Much Personal Information

You're excited about showing off your personality—we get it! But there's such a thing as TMI—too much information, especially when writing professional summaries. Mentioning age or birthdate can inadvertently create biases against an application, so providing those personal details doesn’t work well—exclude them! Instead, focus on skills and achievements and leave personality traits out.

Highlight valuable experience and confident storytelling, ensuring you're showcasing your strengths effectively. Optimize your resume to present a clear, professional snapshot of your qualifications and achievements.

Advanced Techniques for Enhancing Your Summary

Take your summary to the next level with psychological triggers. By incorporating words and phrases that appeal to the reader's emotions, you can create a connection that sets you apart from other candidates.

Using Psychological Triggers

Psychological triggers are the secret sauce to making your professional summary truly unforgettable. Building trust with potential employers involves more than just listing your skills and experience, it's about creating a connection. By incorporating emotional appeals, social proof, and storytelling techniques, you can make your summary more relatable, engaging, and memorable.

For instance, instead of simply stating "results-driven professional," describe a specific achievement that showcases your skills—like "increased sales by 25% within 6 months by leveraging data analysis and team collaboration." This not only demonstrates your capabilities but also tells a story of accomplishment.

By tapping into the psychology of hiring managers, you can make a lasting impression that sets you apart from other applicants and lands you an interview.

Implementing a Tailored Approach

Here's the thing—your professional summary should be custom-made for each job you apply to. Think of it like a custom-made suit—it fits perfectly, showcasing your best features.

Use keywords from the job description to boost compatibility with applicant tracking systems (ATS). 

It's like using the right hashtags on social media platforms, it increases your visibility.

By customizing your resume, you demonstrate how your experience aligns with the job requirements. It's like solving a puzzle, all the pieces fit together seamlessly. Highlighting achievements is crucial for captivating recruiters and differentiating yourself from other candidates.

So, focus on showcasing specific accomplishments that match the job requirements, and you'll be more likely to catch the eye of a hiring manager.

Editing and Finalizing Your Summary

Your professional summary is like a movie trailer - it needs to entice the audience and leave them wanting more. Here are two crucial steps to perfect your summary: have a colleague or mentor review it for clarity and impact, and proofread it multiple times for grammar and spelling errors.

Proofreading for Grammar and Spelling

Grammar and spelling errors can be interpreted as lack of professionalism. A single mistake can undermine your credibility and significantly reduce your job prospects. It's essential to review your summary multiple times, taking breaks in between to help you spot errors.

Careful review of grammar and spelling is crucial—don't just rely on spell-checking software. Read your summary out loud, ask a friend or colleague to review it, or consider hiring a professional editor.

A fresh set of eyes can catch mistakes you may have missed. By taking the time to proofread your summary thoroughly, you can ensure it presents you in the best possible light and increases your chances of landing an interview.

Getting Feedback from Industry Peers

Feedback from industry peers is invaluable when crafting your professional summary. Peers can offer fresh perspectives, identify areas for improvement, and validate your strengths. Here’s how to effectively gather and utilize their feedback:

1. Choose the Right Peers

Select peers who have experience in your industry or who understand the demands of the role you are targeting. Their insights will be more relevant and actionable compared to feedback from someone outside your field.

2. Be Open to Constructive Criticism

Approach feedback with an open mind. Constructive criticism is meant to help you grow and improve your summary. Embrace suggestions that can enhance clarity, impact, and alignment with industry standards.

3. Ask Specific Questions

When seeking feedback, ask targeted questions to get the most useful input. Consider asking:

  • Does the summary clearly highlight my key skills and achievements?
  • Are there any areas that seem vague or unclear?
  • Does the language align with industry standards?
  • Are there specific accomplishments that should be emphasized more?

4. Implement Changes Thoughtfully

Not all feedback will be applicable, so use your judgment to decide which suggestions will best improve your summary. Prioritize changes that enhance the overall clarity and effectiveness of your summary while staying true to your professional identity.

5. Iterate and Refine

Feedback is an ongoing process. As you gain new experiences and skills, continue to seek input from peers and update your summary accordingly. Regularly refining your summary ensures it remains relevant and impactful.

6. Express Gratitude

Thank your peers for their time and insights. Acknowledging their help fosters a supportive professional network and encourages future collaboration.

FAQs

Got questions about writing a professional summary that grabs attention? Here are some answers—like how long your summary should be or whether you can reuse it for multiple job applications.

How long should a professional summary be?

A professional summary should be brief—ideally 2 to 4 sentences long. This length allows you to concisely highlight your key skills, experience, and achievements without overwhelming the reader.

Hiring managers typically spend only five to six seconds scanning a resume, so make every word count. Keep your summary focused, clear, and free of fluff to increase your chances of grabbing their attention.

In terms of word count, aim for around 50-100 words. This will give you enough space to provide a brief overview of your background and qualifications without going into too much detail.

Use keywords from the job description to help your resume pass through applicant tracking systems (ATS) and catch the eye of the hiring manager. By keeping your summary concise and focused, you'll be more likely to stand out from the competition and land an interview.

What’s the difference between a professional summary and a resume objective?

So you've determined how long your professional summary should be – now let's tackle another crucial aspect: understanding its purpose versus that of its often-confused counterpart – resume objectives.

A resume objective states your career goals, while a professional summary highlights your qualifications. Modern resumes have shifted from objectives to summaries that provide substantial evidence of your qualifications.

Think resume objectives talk about what’s next – but summaries present proven past test results. A resume objective states your career goals, while a professional summary highlights your qualifications. Modern resumes have shifted from objectives to summaries that provide substantial evidence of your qualifications.

How often should I update my professional summary?

Updating your professional summary regularly is crucial, just like keeping your resume current. In fact, best practice is to refresh your resume every six months if you're not actively job searching - this applies to your professional summary as well.

Consider reviewing and updating it once or twice a year unless significant changes occur in your career or industry.

This regular update prepares you for unexpected job opportunities and ensures that your skills and experiences gained over time are reflected accurately. Conduct a thorough update before re-entering the workforce or transitioning to a new role.

Can I use the same professional summary for different job applications?

Using one generic professional summary across multiple job applications isn’t ideal – you risk blending into obscurity instead popping out as an ideal candidate.

It's best to tailor your professional summary for each job application. Use key terms from job ads to increase compatibility with ATS and to highlight how your experience aligns with the specific job requirements.

How do I incorporate keywords from the job description into my professional summary?

Incorporating keywords from a job description into your professional summary enhances your resume's compatibility with applicant tracking systems (ATS). These systems filter resumes based on keyword matches – making it essential to include relevant terms.

Focus on integrating hard skills like software development or data analysis into your summary - prioritizing them over soft skills such as communication or teamwork, expertise that aligns directly with ATS preferences - specifically including abilities that showcase market competition. 

What role do quantifiable achievements play in a professional summary?

Quantifiable achievements demonstrate your value and credibility. Use concrete numbers to showcase your success stories, such as "boosted engagement by 30% through creative social media campaigns.”

This helps hiring managers quickly assess what you can bring to their organization - leading them closer toward solving problems like stagnant sales growth & fractured customer experiences.

Should I include personal attributes in my professional summary?

Focus on skills and accomplishments rather than personal attributes unless they are directly relevant to the job.

Does it negate my application if I include all of my accolades?

Including all your accolades in your professional summary might seem like a great way to showcase your accomplishments, but it can actually have the opposite effect. If you list too many awards, certifications, or honors that aren't relevant to the job, you risk overwhelming the reader and diluting the impact of your most impressive achievements.

Instead, focus on highlighting specific accomplishments that align with the job requirements and demonstrate your value as a candidate. By doing so, you'll make it easier for the hiring manager to see how you can contribute to the organization.

Key takeaway: Your professional summary is your first impression on potential employers. Make it count by clearly showcasing your unique skills, experiences, and accomplishments in a concise, impactful way. By mastering how to write a professional summary, you set the stage for a successful job application and open doors to new opportunities.

Conclusion

Crafting a compelling professional summary can be a game-changer in the job application process. To learn how to write a professional summary, focus on your main selling points, quantifiable achievements, and key skills – all in just a few sentences.

Easy to do? Maybe not, but with these simple strategies, you can craft a summary that makes you stand out from the competition.

Keep it concise and specific to the job description, using keywords from the listing to get noticed. Use action verbs and include specific accomplishments to showcase your expertise.

Oh, and one more thing: highlight what sets you apart – what makes you unique.

Don't waste time using clichés or buzzwords that don't add value to your summary. Cut to the chase and focus on what really matters – your experience, skills, and achievements.

Want to make your summary shine even brighter? Edit it for grammar and spelling errors, then ask a friend or industry peer for feedback. It's simple yet effective.

Take the leap today and start writing a professional summary that captures attention.

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