Senior Brand Designer

About Mixpanel Mixpanel turns data clarity into innovation. Trusted by more than 29,000 companies, including Workday, Pinterest, LG, and Rakuten Viber, Mixpanel’s AI-first digital analytics help teams accelerate adoption, improve retention, and ship with confidence. Powering this is an industry-leading platform that combines product and web analytics, session replay, experimentation, feature flags, and metric trees. Mixpanel delivers insights that customers trust. Visit mixpanel.com to learn more. About the Role Mixpanel is evolving from a single product analytics tool into a multi product platform—and our visual identity needs to evolve with it. We're looking for a Visual Designer who wants to help define what that looks like. You'll work closely with our core brand team, exploring ideas, developing conceptual directions, and bringing our brand to life across digital and print. This isn't about producing assets to spec. It's about pushing our visual language forward while building systems that scale. You'll advocate for brand consistency where it matters and know when to break out and try something new. We work on abstract concepts—ideas that don't have obvious visual solutions. A background in illustration is a big plus because you'll often be tasked with making the intangible feel tangible. If you're a designer who loves to explore, iterate, and craft work that stands out in a sea of generic SaaS, this is the role. What You'll Do Explore and expand our visual identity Concept and iterate through visual directions that push Mixpanel's brand forward Help define how our identity flexes across contexts—web, campaigns, events, product, print Balance brand systems thinking with creative exploration; know when to follow the rules and when to break them Bring abstract concepts to life Develop illustrations and visual approaches for ideas that don't have obvious solutions Translate complex, technical products into imagery that resonates emotionally Collaborate with the brand copywriter to ensure visual and narrative work together Design across surfaces Create work for campaigns, branded content, events, digital experiences, and print Partner with motion designers to conceptualize animated expressions of the brand Brief and collaborate with external partners (illustrators, animators, agencies) when projects require additional expertise Champion the brand Maintain and expand a flexible brand system that scales to meet business needs Ensure consistency across marketing channels while seeking opportunities to experiment Participate actively in design critiques and reviews, providing thoughtful feedback across the team What We're Looking For Experience and craft 5+ years of experience in visual design, in-house or agency Strong command of the fundamentals—typography, color, layout, composition Portfolio demonstrating range across brand systems, campaigns, web, print, and environmental work Illustration skills or a strong illustration sensibility—you'll be visualizing abstract concepts regularly Creative mindset You love to explore and iterate; you're not precious about early ideas You have opinions about what makes design good and can articulate them You stay curious about new techniques and technologies but aren't chasing trends—you want to build something original You're excited by the challenge of standing out in a crowded market, not playing it safe Collaboration and communication You can translate project needs and audience insights into informed design decisions You give and receive feedback thoughtfully How you work You balance multiple projects and prioritize based on business goals You're a self-starter who operates independently within a small team You're proactive, thoughtful, and bring creative energy to the work Bonus skills Motion design, 3D, prototyping, or creative coding experience AI Tooling to scale your work #LI-CF1 Compensation The amount listed below is the total target cash compensation (TTCC) and includes base compensation and variable compensation in the form of either a company bonus or commissions. Variable compensation type is determined by your role and level. In addition to the cash compensation provided, this position is also eligible for equity consideration and other benefits including medical, vision, and dental insurance coverage. You can view our benefits offerings here . Our salary ranges are determined by role and level and are benchmarked to the SF Bay Area Technology data cut released by Radford, a global compensation database. The range displayed represents the minimum and maximum TTCC for new hire salaries for the position across all of our US locations. To stay on top of market conditions, we refresh our salary ranges twice a year so these ranges may change in the future. Within the range, individual pay is determined by experience, job-related skills, qualifications, and other factors. If you have questions about the specific range, your recruiter can share this information. Mixpanel Compensation Range $158,000 — $195,000 USD Benefits and Perks Comprehensive Medical, Vision, and Dental Care Mental Wellness Benefit Generous Vacation Policy & Additional Company Holidays Enhanced Parental Leave Volunteer Time Off Additional US Benefits: Pre-Tax Benefits including 401(K), Wellness Benefit, Holiday Break *please note that benefits and perks for contract positions will vary* Culture Values Make Bold Bets: We choose courageous action over comfortable progress. Innovate with Insight: We tackle decisions with rigor and judgment - combining data, experience and collective wisdom to drive powerful outcomes. One Team: We collaborate across boundaries to achieve far greater impact than any of us could accomplish alone. Candor with Connection: We build meaningful relationships that enable honest feedback and direct conversations. Champion the Customer: We seek to deeply understand our customers’ needs, ensuring their success is our north star. Powerful Simplicity: We find elegant solutions to complex problems, making sophisticated things accessible. Why choose Mixpanel? We’re a leader in analytics with over 9,000 customers and $277M raised from prominent investors: like Andreessen-Horowitz, Sequoia, YC, and, most recently, Bain Capital. Mixpanel’s pioneering event-based data analytics platform offers a powerful yet simple solution for companies to understand user behaviors and easily track overarching company success metrics. Our accomplished teams continuously facilitate our expansion by tackling the ever-evolving challenges tied to scaling, reliability, design, and service. Choosing to work at Mixpanel means you’ll be helping the world’s most innovative companies learn from their data so they can make better decisions. Mixpanel is an equal opportunity employer supporting workforce diversity. At Mixpanel, we are focused on things that really matter—our people, our customers, our partners—out of a recognition that those relationships are the most valuable assets we have. We actively encourage women, people with disabilities, veterans, underrepresented minorities, and LGBTQ+ people to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, marital status, veteran status, or disability status. Pursuant to the San Francisco Fair Chance Ordinance or other similar laws that may be applicable, we will consider for employment qualified applicants with arrest and conviction records. We’ve immersed ourselves in our Culture and Values as our guiding principles for the impact we want to have and the future we are building.