Marketing Analyst Jobs
Find marketing analyst roles building dashboards, analyzing campaign performance, and driving data-driven strategy.
About this role
Marketing analysts are the engines of data-driven marketing. You'll build and maintain dashboards (Tableau, Looker, Google Looker Studio), analyze campaign performance across channels, report on KPIs to leadership, and support media planning with data. SQL is required for pulling data, and Python or R is increasingly expected for advanced analysis. This is the most common entry point for analytics professionals in marketing.
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Attribution & Measurement
Understand which marketing channels drive revenue. Build multi-touch attribution models, run media mix modeling (MMM), and measure incrementality.
$95K–$130K
CRO & Experimentation
Design, run, and analyze A/B and multivariate tests. Improve conversion rates and user experience through rigorous experimentation programs.
$90K–$125K
Marketing Data Science
Apply machine learning to marketing problems. Build predictive models for LTV, churn, propensity scoring, and customer segmentation.
$115K–$155K
Product Analytics
Measure product engagement, retention, and funnel performance. Partner with product teams to drive growth through behavioral data.
$90K–$125K
Business Intelligence
Build the data infrastructure that powers marketing reporting. Design semantic layers, create self-serve dashboards, and govern data quality.
$85K–$115K
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